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How to Translate Your Copy Into Sales Through Persuasive Copywriting?

Discussion in 'Copywriting & Sales Persuasion' started by dennisdeedee, Nov 26, 2012.

  1. dennisdeedee

    dennisdeedee Newbie

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    How to Translate Your Copy Into Sales Through Persuasive Copywriting?
     
  2. StevenJones

    StevenJones Junior Member

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    Dennis..

    That's quite a broad question and therefor you shall only receive a broad question. eBook tips, courses and so on..
    Why not read up on the subject copywriting on this forum, read some books that are shared here on BHW and then
    come back to this post again with more specific questions..

    I would like to recommend you The Ultimate Salesletter By Dan S. Kennedy. Great information.

    Steven

    PS. More than happy to answer some specific questions.
     
  3. Jenny30

    Jenny30 Regular Member

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    try searching about persuasive copywriting, i am sure there is going to be something related.
     
  4. OldLord

    OldLord Regular Member Premium Member

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    That's about as broad a question as you could have asked. To answer it would require a long time, about as long as it takes to write an ebook, of which there are quite a few on the subject. What I would say is you need to get inside the mind of a customer. What makes your item for sale unique, and what kind of person is that attractive to? When you have the answers to those questions you've got a good start in how you need to approach the copy writing process.
     
  5. Jackson Soo

    Jackson Soo Junior Member

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    Study successful sales letters and websites and practice writing in a similar style.
     
  6. PirateHackz

    PirateHackz Newbie

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    Is this for real?
     
  7. sgcashcow

    sgcashcow Newbie

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    its hard but im still learning. thanks for tips here
     
  8. actnews

    actnews Registered Member

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    I think copy-writing is more about commercial and psychological skills that you can employ to convince you readers, you can serch for this terms for example "selling techniques" commercial techniques".
     
  9. StarWorks

    StarWorks Newbie

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    Successful copywriting is tantamount to understanding the psychological wants, needs, and desires of the target consumer. While this psychological understanding is no doubt a requisite for composing effective sales copy, the copywriter must go a step further and be able to translate that understanding into compelling and persuasive copy.
     
  10. Zipzap1938

    Zipzap1938 Newbie

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    Think not about what you are selling, but the needs of the person you are selling too. What are their pain points and write to fit thatneed. nobody cares about your company. Only that you can help them.
     
  11. OrganicGardener

    OrganicGardener Newbie

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    Dennis,

    This is a very broad based question so there is no simple answer. You have already been told that ad copy is to be written FOR your target audience.
    Think about it this way. Until you know what it is that your customer wants, you cannot position your product to meet that need.
    Get in your customers shoes, She wants to know ?what is in it for me?
    She doesn?t want to hear all the wonderful features your product has, nope, she wants to know, ?What?s in it for me?? ?What am I going to get out of it??
    The more you answer this question the closer you get to THE underlying reason(s) that will draw her into your story. You are going for a selected target so don?t worry about trying to sell everyone that reads it.
    That is one of at least one dozen points that you need to bring together!
    But if your copy is boring, forget it, they are going to click away.
    The bottom line is that you must immediately engage your reader within the first few seconds (and keep it) or they are not going to bother reading the rest of your page and they are gone! How long does it take? I would plan on a minimum of two weeks and more rewrites and editing that you can imagine. That?s a starting point anyway, it may take you longer depending how much time you have to invest.
     
  12. sultanit

    sultanit Newbie

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    There is no set rule to follow for persuasive copy writing. What is to be remembered is that in the end your copy has to translate into sales.
     
  13. popzzz

    popzzz Supreme Member

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    Don't touch the REP!
    No this is fake LOL! :yield:

    Enjoy ..... :cool2:
    ..... popzzz ~ BlackHatWorld.com