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How to tell if network is shaving?

Discussion in 'CPA' started by Nosence, Apr 26, 2011.

  1. Nosence

    Nosence Senior Member

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    I started with CPA a few months ago, and have had some success

    but I keep seeing people talk about shaving, or when your join a network they boast that they dont shave

    How can you tell?
     
  2. Nosence

    Nosence Senior Member

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    I really meant aside from that lol. :Thinkingo

    I mean I keep seeing that people are saying that they are shaving, but how would you know?
     
  3. buttmonk

    buttmonk Power Member Premium Member

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    I think you would get a rough idea when you have consistently earned decent money on a certain program for a while then all of a sudden you are getting a 1/2 or a 1/4 of your normal sign ups.

    Another clue is to use another affiliate network which has the same program, and if you are getting good sign ups again with your usual traffic source, it looks like the first affiliate network/advertiser have started shaving your leads.

    Then again, i may be completely wrong :D
     
  4. iseegreen

    iseegreen Power Member

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    use

    gosquared dot com

    put it on your site and see people go through the offers
    then see if you get credit or not

    depends exactly how your site is set up though.

    cheers
     
  5. goins

    goins Jr. VIP Jr. VIP

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    Test out the same offer on another network.
     
  6. Sacrilege

    Sacrilege Regular Member

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    Actually there is nothing wrong with sending a test lead or 2. Every time an affiliate manager asks me to try out an offer I send a test lead on it. Sometimes I tell them, and they always completely understand. Sometimes I don't mention it, but I usually put "testlead" in the SubID just to be sure. They know that your traffic is money, and you want to be sure an offer works before you go throwing your hard earned traffic at it. But honestly, unless it's a $50 lead or some shit, no one will care. I've even sent 15-20 dollar EDU leads and told my AM about it, in case they want to remove it. They always say "no biggie", they don't even bother removing it. It makes sense because they get paid for it too.

    But ultimately, 1 or 2 leads really isn't enough to judge conversion rate. You should test the same offer on multiple networks and see how it goes. If you watch the headers when you click on an affiliate link, you can see how many other networks the offer redirects through before it hits the merchant. This helps you figure out who is shaving.
     
  7. thevil

    thevil Junior Member

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    They all shave. Some advertisers shave, while ALL merchants scrub/shave.

    So the bottom line is that your leads are going to get scrubbed, no matter what. Either at the merchant level or advertiser level. They do it to combat fraud. That is why when you're using highly targeted and converting leads, you should talk with your AM.

    If thats unsettling for you, don't put all your eggs in one basket. Use a rotator and rotate the the same offers to different advertisers.

    It's a part of CPA.
     
  8. fnd80

    fnd80 Regular Member

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    look for razor burn?
     
  9. bricema

    bricema Registered Member

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    I never see a network that doesn't shave! Shaving is part of the CPA industry, just get used to it
     
  10. artizhay

    artizhay BANNED BANNED

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    Well it depends on your initial situation.

    If you're only on one network and you suspect it's shaving, I would switch half of my traffic to another (trusted) network and you should technically be making more than you do on your shaving network.

    If you're on two networks and you think one of them is shaving, switch all traffic to the trusted network and you should be making more money on that one network than you were with the two combined networks.

    If you want to test out a network you just got into to see if it shaves, send half the traffic to it and you should still be making the same amount you were (in total) on just your other networks. This is personally what I do for all HasOffers networks and I find that most of them suck (for e-mail submit, at least), so I avoid HasOffers at all cost.

    Of course, that's all based on perfect world situations. Things will vary each day, so you need to establish a good baseline average of where your revenue should be at, and then test over a period of several days and compare the averages.
     
  11. Nosence

    Nosence Senior Member

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    What is a good way to rotate the offers?

    I think they are shaving quite a bit lately, but dont really know how to tell
     
  12. Swag+Luxury=PlayBoy

    Swag+Luxury=PlayBoy BANNED BANNED

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    switch up networks
     
  13. thetraveller

    thetraveller Senior Member

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    When they shave you're not satisfied with the conversion rate (constantly having 1 conversion in 10 clicks and later 1 in 40 means you may be shaved). You can switch to a campaign from another network like I do.
     
  14. lambie

    lambie Registered Member

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    Shaving is part of CPA industry, i never heard of a network that doesn't shave, just get used to it, lol
     
  15. _Chip_

    _Chip_ Senior Member

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    Cpa networks also have to make good profits, if they want to stay in business.Shaving occurs everywhere, problem arises when some noob networks over do it and get caught.

    Even if they are shaving, you can't do anything.So just test your traffic with a number of networks, and go with the one, with which you are more money!
     
  16. suga051982

    suga051982 Regular Member

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    I started using bit.ly b/c of their "tracking". I was able to tell my AM and the network owner about the HUGE differences in my traffic and my money. They got real quiet when I brought this to their attention and got very defensive about me using bit.ly for tracking.
     
  17. dingdong

    dingdong Junior Member

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    Alrite.

    First of all there's difference between shaving and scrubbing. Scrubbing is legit. Scrubbing can be used to remove duplicate or fraud leads/sales. I don't think advertisers should pay for those leads in all fairness.

    Now shaving is when they simple don't count the lead or sale without any legitimate reason. Just like fuck you we're not giving you credit for this lead, in fact we're not even gonna fire the pixel for it, so the network won't see it in the stats and then of course you won't it see it in the stats. That's shaving and yes it's fucked up.

    Now here's the motherfucking solution to see if your offer is shaving or scrubbing:

    Rip off the offer's landing page, send exactly same traffic to it, count leads or sales and then compare conversion rate to what it is when you send to the network. Voila!
     
  18. 420lounge

    420lounge Power Member

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    that would imply every lead that goes through is generated? we all know that isnt true..call it scrubbing or shaving...its called robbing the affiliates. I worry about that as time continues and question more and more if its worth it to continue with these networks or just do it the hard way so to speak... everyone will join in together to shave so everything looks normal... as if its not going on already. This is why epc's in general have dropped since last year...same offers/advertisers and yet less money for the clicks...mobiles included. where is the money going?
     
    Last edited: May 4, 2011
  19. suga051982

    suga051982 Regular Member

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    Here is what I dont get (call me slow):

    Why would the networks rip off the people who are making them money? If you continue to do so, then no one will work with you and then they wont make any money at all. Why not just keep the affiliates happy so that they keep making money for all parties involved????
     
  20. dingdong

    dingdong Junior Member

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    As I said scrubbing is legit and is mostly done on the advertiser's side, not by the network.

    Few networks actually shave. It's really not as widespread as some people think. And even when shaving does happen it's usually something like 10%. Because if they shave more than people will just go to other places. it's all about the revenue yielded.

    to sum up. stop worrying about shaving and start making money. Big affiliates don't worry about shaving. But it seems to be a huge concern with guys who make $2/day.