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How to tell clients what they are missing out on?

Discussion in 'Offline Marketing' started by whosbad, Mar 17, 2014.

  1. whosbad

    whosbad Newbie

    Jul 14, 2009
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    I'm trying to write a sales letter and I wanna know if anyone has any tips on what to mention the business owners are missing out on? In my case its businesses without websites, but it could also be regarding websites with bad/no mobile websites too. Just a few general pointers would be greatly appreciated
  2. evilclown

    evilclown Senior Member

    Jul 31, 2012
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    Party Clown
    well explain the benefits of a website or new website and showcase the features.
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  3. TimothyEyton

    TimothyEyton Junior Member

    Dec 30, 2013
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    Maybe you could use some type of analogy in your sales letter. But shouldn't be too hard for those people who don't have a website already considering they are infact usually missing out on a lot. It might be trickier for the existing website owners as I'm sure you might not want to offend them in by saying their website is crappy.

    I'm not the best sales person, but I've been in the Web Hosting industry long enough to know they are missing out on a lot and that should be your key point. With the companies I've been with, we would explain to customers that they are basically losing money by NOT having an online presence.

    Just think, say if they had a local business selling vacuum cleaners. The owner makes $40 for each vacuum he sells. We would usually charge $20-$30/month for Web Hosting, or $90-$100/month for Web Hosting+Web Design. So we could explain to customers that basically if the site can generate an additional 1-2 sales per month, that it's payed for itself. PLUS, there is so much more potential.

    Here are some reasons as to why they need a website:

    1. People are going to search online for their product/service but instead find their competitor.
    2. People may find it very unprofessional to not have a website. Again, why not go with the competitor who does have a website?
    3. People may get very frustrated and lose faith in business because they cannot easily find contact information(address/phone/email) and decide to go with another product/service.
    4. They might not even know the business exists. I know for me when I travel, I use a Google App on my phone that automatically shows me local businesses so I can find a gas station, hotel, restaurant, etc. In my hometown, there are small businesses who don't even show up because they are not taking the initiative of having an online presence.
    5. Lastly, there are a lot of people out there who like to do research on the product/service/business before purchasing. Like look at Amazon. I remember seeing some statistics a while back, but apparently there is a big chunk of people who look for reviews on their products before purchasing.

    There's probably more things I could list here, but getting a bit woozy and falling asleep. Anyways, good luck with this.
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  4. gtownfunk

    gtownfunk Registered Member

    Jan 26, 2011
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    Software Developer
    Austin, TX
    Home Page:
    Don't try to sell them on this being the end-all-be-all solution to make their dreams come true. Lots of people are not as technically adept as you'd think, some people still believe things like that are out of their grasp. They need to be findable on the internet or they just look shady. Maybe also use the fact that other websites will put their information out there, so with a website they can control what people find about them on the internet a little bit.

    Think like housing contractors. You've got the main guy, but the drywall guy and the electrician and the plumber and the flooring guys, and the painters. These guys all have their own businesses, but to them that mostly means getting hired through their general contractors.. They'd all be happy as hell to have some customers paying them full retail.

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