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How to tell a client his site was slapped into oblivion by Google?

Discussion in 'Black Hat SEO' started by Nauthiz666, Oct 10, 2012.

  1. Nauthiz666

    Nauthiz666 Senior Member

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    I had a client I picked up 3 months ago, that had a previous SEO firm that was obviously doing spammy bs links. Spun blogs, unrelated blog comments, jibberish content links etc. He was well aware and that's why he switched over to me for more quality links. So far I have created web 2.0s with hand written articles, paid directory submissions and a press release. His site was slapped into oblivion after this latest update to page 7. I really doubt any link building I did had to do with it, but he did have hundreds of spun crap links to his website from the previous company. What is the best way to explain this to him?
     
  2. ok180

    ok180 Junior Member

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    Just tell him. If he has half a brain he'll know where the damage was done.
     
  3. netmoney1

    netmoney1 Executive VIP Jr. VIP

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    Just be brutally honest with him...he should understand. At least it didn't disappear out of the top 1000 like some sites. Let him know that your focus on quality will help recover. Good luck!
     
  4. Nauthiz666

    Nauthiz666 Senior Member

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    Yeah only bad thing is this client is underpaying. Basically is paying me $300 a month on a national term that just got slapped into page 7, so probably will take semi eternity to recover on that budget.
     
  5. Gary Becks

    Gary Becks Power Member

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    The direct approach is the best approach.
     
  6. Lampshade

    Lampshade Newbie

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    Sounds like he needs to know the truth, then offer him the solution. Keep building those quality links...
     
  7. PandaDomo

    PandaDomo Senior Member

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    Tell him straight up "your previous company slapped your site into oblivion. I would suggest you to either start over or give a larger budget to re-rank your website unless you want to spend half an eternity ranking it back up".

    Pretty much the only two choices he has anyway. Maybe you'll be lucky and spring for the latter and give you more money?:p
     
  8. mickyfu

    mickyfu Jr. VIP Jr. VIP

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    Tell him welcome to online business bro.
     
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  9. bassboy

    bassboy Registered Member

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    That is a fear I have, I think if you just sat him down and explained how it works and how what has happened today was from what was done months ago. But at the same time each person will take it differently and you are the only person that knows the customer so you should use your own judgement on how to approach this.
     
  10. ok180

    ok180 Junior Member

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    This ^^^

    I wish I knew more about SEO before I started my business, I suppose it's just one of those things you learn as you go along.

    When I started a couple of years ago I thought you could rank anything easily just by buying a few links here and there - How wrong was I. With all these updates now and competitors being able to use negative seo against you for a few $$$ it's basically impossible to have stable rankings these days.
     
  11. Adam718

    Adam718 Senior Member

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    Just explain to him that Google has the last say when it comes to his rank, and they've released one of their updates, which are notorious for penalizing even good websites, and unfortunately his website got caught in the mix. The worse thing that can happen is that you lose the client.