I've done a little bit of keyword research on a niche for a german authority site. The result was that people search for the main keyword and very similar question-type keywords. An example would be the main keyword "pimple" and the question keywords are: help with pimples what to do against pimples what cures pimples The amount of exact local searches for the question-type keywords is almost the same. How can I target traffic for all of them? A few solutions for the problem would be: Try to use them all on the homepage (index) Write a article for each of them, the information would be very similar but the content could be altered Build a slider for a article and include all phrases as headers Write a large article and use all of the phrases as subheaders somewhere What is the best option here or do you have other suggestions? Thanks for you time and ideas!