Soon I'm going to start with a website which will offer the same product as the site "product9000" (just as an example). Product9000 is known all over the country (not talking about U.S. though) BUT now... product9000 went offline since January so the big G killed the site from the results. How can I take advantage of this in the search results for my website which offers the same as product9000 but is not so well known? Even though the site is gone, in Google they still search a lot for the term, but only blog reviews or forums posts are showing for the term now. Any suggestions? Last week I bought "product9000" with another domain (us). What good use can I make for this domain? And as a declaration, my site name and content doesn't contain the term product9000 in any single place, as that was their brand name of the now defunct site, but I indeed offer the same service.