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How to start an SEO outsourcing business?

Discussion in 'White Hat SEO' started by jonvital, Jan 26, 2014.

  1. jonvital

    jonvital Junior Member

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    What are some good resources/guides/advice for someone like myself just getting into the SEO business who will be outsourcing?

    I have a good overall general knowledge of how SEO works. I already have other services I offer and generate sales for but i'm looking for residual clients. One thing that makes my other services so easy to sell is that i've created a system im familiar with from start to finish with handling leads and turning into clients.

    I cant say this about the SEO service which i also have a page for on my site but doesn't convert as well, and whenever clients ask me about SEO I just usually follow up with "give me the website and some keywords you're trying to rank" or "we can suggest some keywords" (not exactly how i say it lol but to just give an idea) I usually then just provide these leads with web analyses report and pricing quote for keywords (in fact a really poor looking proposal template a partner shared with me- I'm just now realizing that might be one of my problems). They rarely close though i think because my streamlining may not be solid.

    I would like to know how to close SEO leads like a champ.

    What I currently have:


    • An Online Markering Services Website (with a very poor non-converting SEO Service page)
    • Good amount of targeted traffic
    • SEO Outsourcing Contacts
    • Good overall knowledge of SEO
     
    Last edited: Jan 26, 2014
  2. Kojas

    Kojas Newbie

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    Is the closing process personal? What are the biggest objections that they are giving you in the closing process?
     
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  3. jinntana

    jinntana Junior Member

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    im still in the process of building my seo outsourcing business, but what has helped me is some vital threads withing the OFFLINE MARKETING section in this forum, namely netmoneys' that helps you reel the clients in. Just check his threads about offline marketing and it will help you alot. Best of wishes for your business!
     
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  4. jonvital

    jonvital Junior Member

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    Closing process is personal, I can't really say i have a main objection as i haven't really dealt with that many leads. Usually after i send them a analysis/proposal , Client usually says they'll get back to me and they just become a cold lead.
     
  5. jonvital

    jonvital Junior Member

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    I'm going to check it out and see what i can learn from it. Thanks
     
  6. seocrab

    seocrab Senior Member

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    If you know SEO....rank for some converting keywords and drive traffic to your website. If your sales pitch isn't working, outsource it. Get a portfolio together that shows you know what you're doing.

    Offline marketing is great for picking up small businesses, as is email marketing and you can easily scrape contacts from your local area online. Good luck.
     
  7. Kojas

    Kojas Newbie

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    How deeply do you go into the prospects needs? If the clients says that he will get back to you they are mostly done. What you need to do is find out what is their needs and how do they achieve them! Then from that you can go onto how to deal with them.

    By needs I don't mean how much Backlinks they need, I mean what are their needs as a company. What do they want to achieve from this campaign. Most of the time those companies don't care about how you get the job done, they just want to know that it will bring results.

    The problem is that you don't build enough trust.
     
  8. JoeMongan

    JoeMongan Jr. VIP Jr. VIP Premium Member

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    Pretty simple you need to understand how to do SEO yourself so you can adequately help your clients with any questions they
    may have and can sell your product and tell them why they need your product and how it is unique compared to other SEO services.
    Next find a legit SEO supplier that does not mind to resale and appreciates your business.

    Use Serpbook or something similar with white washed SEO reports to give to your client maybe even including your own logo.

    -RK
     
  9. vishalim232

    vishalim232 Junior Member

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    Start with fiverr, BHW is the on of the best forum for seo and internet marketing.You will get all related information about the seo and internet marketing.
     
  10. LostConnection

    LostConnection Senior Member

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    Stop spamming every single post about SEO business with your Fiverr suggestions on your bought account.
     
  11. davids355

    davids355 Jr. VIP Jr. VIP Premium Member

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    I can appreciate where you are coming from.
    I have the same issues trying to sell SEO to offline clients - its quite hard to sell to someone, because we all know SEO is not guranteed - its not like saying pay me $xxx and I will give you "this".
    Because with SEO it has to be done carefully and you cannot gurantee any particular result.

    The thing I normally do is get a selection of keywords from a potential client, and then do some research and offer them better keywords (ie maybe initially they want to rank for "Accountants" which is too broad and not achievable).

    Then give them some stats on how much traffic is available, where they currently are, where they need to be, outline roughly the plan of action, some timescales and how we are going to monitor success, then after that, give them a price and if you are doing it on a monthly basis, for example, you can agree that you will look at the metrics you have decided upon each month, and decide if the project is working or not.

    Obviously the other tactic is to lock them in for a longer period, but it depends what sort of relationship you are trying to build witht he client.

    As for actually doing the work, there are plenty of great providers here who you could strike up some sort of reseller deal with - or simply purchase the service and add a premium to it before you hand it to your client.
     
  12. SonaBG

    SonaBG Junior Member

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    start with

    Write great content for the website
    Keyword analysis
    On page optimization do in a proper way
    Create link building strategy for 3 months (manual link building, automated, indexing, network, etc)


    Link
     
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  13. coitza

    coitza Jr. VIP Jr. VIP Premium Member

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    You'll need to spend a little in order to find some high quality suppliers, you can browse the marketplace threads, there are many that wouldn't mind a reseller for their service and some services are quite cheap and if you know how to market them you can get a good profit out of them. Though I'd suggest you try the services first before offering them to your clients. You don't need to start with 5-10 services, start with one, find a good one, offer it and grow from there.
     
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  14. MaverickSEO

    MaverickSEO Newbie

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    I find these advises are realistic and manageable, to start the biz is a challenging one, and retain it against
    any challenging weathers from Big G is another thing to do, but do it right the first time is a good ground to
    grow even further.
     
  15. nameless7

    nameless7 Regular Member

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    First of all you should create a full list of services you can provide (and price-lists as well). If you want to create a brand identity, just attend seminars and conferences like MozCon or PubCon. It might be helpful when it comes to finding new partners.
     
  16. VinceC

    VinceC Elite Member

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  17. donaldbecky

    donaldbecky Newbie

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    Before you can do anything, you need to have proper contacts of service providers who actually deliver.
     
  18. Ambitious12

    Ambitious12 Jr. VIP Jr. VIP Premium Member

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    Agreed with this statement completely, first try to spend some times for finding a good and a high quality supplier.