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How to Silo Local Niche Site with an EMD

Discussion in 'Local SEO' started by thebizness, Sep 24, 2015.

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  1. thebizness

    thebizness Newbie

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    I am using an EMD on a local niche site.

    From what Ive been reading Silo architecture is all rage and I want to make sure I have my site setup correctly.

    Example of current setup using example niche:

    -poolservicemiami EMD (homepage, sites target keyword)
    --pool installation (highest search bvolume)
    --pool cleaning
    --pool liner repair


    and then a contact + about page.

    As of now there isnt much of a structure besides subpages. What can I do? Do I need to create related pages for each of the service subpages? Not sure I can right that much content about one service but this would an example:

    -poolservicemiami EMD (homepage, sites target keyword)
    --pool installation (highest search bvolume)
    ----subpage for long tail search term #1 related to pool installation
    ----subpage for long tail search term #2 related to pool installation
    ----subpage for long tail search term #3 related to pool installation
    --pool cleaning
    ----subpage for long tail search term #1 related to pool cleaning
    ----subpage for long tail search term #2 related to pool cleaning
    ----subpage for long tail search term #3 related to pool cleaning
    --pool liner repair
    ----subpage for long tail search term #1 related to pool liner repair
    ----subpage for long tail search term #2 related to pool liner repair
    ----subpage for long tail search term #3 related to pool liner repair


    Appreciate any and all input. Thanks
     
  2. then051

    then051 Newbie

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    Instead of spreading things out to so many pages, I'd do location-specific pages, and then cover all of your sub-topics on that page. The pages will be more "pilar" authority pages, and also able to handle local citations and maps listings in the future. I'd also do a table-of-contents for the page as well, and use the in-content links. For example:

    Main Domain
    -- Location 1 (with all sub-topics as headlines)
    -- Location 2 (with all sub-topics as headlines)
    -- Location 3 (with all sub-topics as headlines)

    This will also help to hedge against over-optimization, as if you have a ton of the keywords anywhere on the page (just do a search within the page source), the Google animals will come to get you.
     
  3. then051

    then051 Newbie

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    The "in-page" links have been killing it for me recently, specifically within FAQ type content.
     
  4. ThinkAndGrowRich

    ThinkAndGrowRich Junior Member

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    silo is overkill for local unless you are in a very competitive city.