how do you seo a business when nobody searches for the services of that business online? for example, dentist, nail salon, mechanic, barber shop. who goes online to search for a barber? everybody either goes to the same barber they have been going to for the past 30 years, or they ask their friends for referrals. nobody searches online. similarly, nobody searches for "mechanic CITY"... I have been meaning to approach a lot of these businesses, but I don't know what service I can offer them?