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how to seo business that nobody searches for?

Discussion in 'Black Hat SEO' started by theseodude, Apr 30, 2013.

  1. theseodude

    theseodude Regular Member

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    how do you seo a business when nobody searches for the services of that business online?
    for example, dentist, nail salon, mechanic, barber shop. who goes online to search for a barber? everybody either goes to the same barber they have been going to for the past 30 years, or they ask their friends for referrals. nobody searches online.
    similarly, nobody searches for "mechanic CITY"...

    I have been meaning to approach a lot of these businesses, but I don't know what service I can offer them?
     
  2. theseodude

    theseodude Regular Member

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    the whole point of my question is that google keyword tool says it doesnt get any searches.
     
  3. ginasims

    ginasims Jr. VIP Jr. VIP Premium Member

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    The best thing to do in a small town is to search for a term like dentist and see how many show up. If only a few show in the results, then approach the one on the bottom of the search and show them a print out of the search results and tell them that you will make them number one. Then move on to the next potential client and do the same. Rinse and repeat.
     
  4. dday162372

    dday162372 Registered Member

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    You are ASSUMING nobody searches these things. In fact they do, just check out G's keyword tool and you will see they are being searched. I have personally located several of the professionals you named by searching as well.
     
  5. Stizerg

    Stizerg Power Member

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    google keyword tool isn't accurate and sometimes it shows wrong misleading information.
     
  6. scorpion king

    scorpion king Senior Member

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    Best thing you can do is promote your site to the related keyword. For example "nail salon", for this focus on 'makup' or 'beauty tips' so people searches for that keyword will landup in your site and if they found your service, interesting and they will opt-in.
    The best practice you can do is, first promote your site via google add or FB add, Use all possible keywords and analyze which keyword fetches you good ROI and depends on the competition start SEO for that particular keywords.
     
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  7. mogaz

    mogaz Jr. VIP Jr. VIP

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    Try promoting you website and try all of the tools that would increase the optimization of your website and ultimately your keyword would also be seo'd.
     
  8. Furious George

    Furious George Supreme Member Premium Member

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    stop thinking like a customer you assume is an expert

    It's hard to put yourself into the shoes, of say, a dentist when you're so entrenched in the SEO game. He's not going to know what an h1 tag is just like you're not going to know how to fill in a cavity. I'm not saying bullshit your clients, I'm saying, sell them the value of your services. People do google dentists, all the time. If they didn't, dentists wouldn't ever get new clients. Think outside the box. What services does a dentist offer? Maybe people search for "teeth whitening + town"

    Regardless, you're increasing the search results in something, right? It doesn't have to triple or quadruple their business, it just has to let them know they made a good investment with you. They don't know about keyword research, because they went to school to be dentists. You don't have to think about it too much, in other words. Or maybe you could have them rank for something they haven't thought of after you get to know their business.

    I hope that helps.
     
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  9. AR!ZONA

    AR!ZONA Regular Member

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    You guys are going at it all wrong:

    First, list the reasons why this business exists:
    It fills a need, or performs a service, blah blah blah...

    How do people search for that term/item/service/blahblah?
    Where do they search for it?

    SEM is much more than just ranking phrases,
    It's finding where the customers are, and then getting them to visit your page.
    It doesn't have to be searching google, it could be any type of web interaction.
     
  10. the_demon

    the_demon Jr. Executive VIP

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    You can always run some small tests with Google Adwords before investing SEO to see if there is in fact an audience and if so, what their response is to being pitched via a website or other online medium.
     
  11. Zapdos

    Zapdos Power Member

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    Situation: Me and my girlfriend move to a brand new city across the country. We're there the first day and she's back to spending my money by wanting to get a perm and nails done. Be all fancy n shit. I also need to get setup with a dentist due to fillings/crowns having issues while on the plane. I have no friends in the new city.

    See the problem? Dont already have a place to go and cant get a referral. I would use google to find it.


    You also have to consider what you said yourself: people keep going to what they use (recurring) and referrals. Once a customer is hooked into your store, they're more likely to come back. If there is even 1 person searching per month it could be useful. A dental exam/cleaning that usually happens every 6 months is $150. If they have a gf/wife/kids thats referrals and recurring.
    Additionally, who would blindly go to a place without atleast looking for reviews? Especially if they're doing medical or beauty work.
     
  12. junter

    junter Registered Member

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    Personally when I'm searching for a professional or business I go to Yelp. I live in a big city though where there are lots of yelpers. When I used to live in a small city, yelp was barely used so I had to rely on Google.
    So, my point is to focus on smaller cities.