how to sell website to a lawyer?

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theseodude

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Hi guys
I have this "pretend" lawyer website. What that means is that it looks like a real lawyer website, it has a live chat, it has a profile page showing pictures of the firm's lawyers and talking about what schools they went to. It looks very real.
The website has recently been getting a lot of visitors. by a lot I mean like 4 visitors a day. But the keywords they are searching for is highly targeted (think something like DUI lawyer San Diego).

I have worked so hard on this site, but so far have made exactly zero dollars from it. The original reason that I made the site and optimized it is I was trying to rent it out to a lawyer on a monthly basis. I was thinking a lawyer would gladly pay $1,000 a month for 120 extra people seeing his business each month. but I have emailed about 15 lawyers and never heard back.

so what should I do?
email more lawyers, try to rent it at $1,000 a month
email more lawyers, try to sell it at $2,000
place some ads on the site (I dont think I will make much doing this)
?
 
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I experimented with that same concept back in the day. And I ended up selling the site on Flippa.

I contacted and sent letters to about 30 lawyers, but I got zero responses. I am not sure if those letters even got past the secretaries.

My advice would be keep the price very low if you want to rent it on a monthly basis, that way once you get some lawyers interested you can work with them. Otherwise just sell it because it has not made any money yet.
 
That's over $8 just to have a visit to your website, i.e. $8 CPC, etc. A local lawyer could do a lot better than that. Besides, do you even have any data on the site? Since it's fake, you probably don't even know how many visits turn into leads, how many leads convert depending on the lawyer's niche, etc. And even if you do have that info, then 120 is seriously not a lot of visitors.

You should build an SEO campaign to get the site getting a respectable amount of traffic, then rent it out using a regular SEO pricing scheme, even though they're paying for the site and not your SEO work. But the reason the site would be valuable is the organic traffic, so it's basically like paying for an SEO campaign.

We don't have any lawyer clients, but we have clients in similar professional services, and we are charging roughly $2500-3500/month depending on the niche, so once you've got decent traffic, I can see you renting it for this much since it's basically just a rendition on an SEO campaign.
 
Only in this thread can four visitors be defined as "a lot".
 
theseodude said:
for a lawyer, one extra client means at least $5,000. so that's why i considered 4 visitors a lot.
Click to expand...
It doesn't matter at all how much the client could be. By that logic, all you need is one visitor. If you don't have any conversion rate data, four visitors per day is nothing. Roughly, you could say 10% of them actually become leads, bringing you down to 12 leads in a month...and then from there, say there is a 10% closing rate, which means the lawyer might get one client per month.

But in reality, those numbers are probably generous anyway.
 
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You need to set up some sort of lead tracking. What I would do is add a phone number to the site and track your

Calls
Live chat requests
Contact form submissions
Any other lead gen going on on the site.

When you have that info you can then call lawyers and say, hey, my site gets 50 calls a month, 20 live chat requests and 70 form submissions do you want these leads?
 
Ex-lawyer here... (Yes I fucked up a little but cost me BIG time) another story, another time, be very careful about what you are doing. The Bar gets very nasty about protecting it's turf. And trust me from personal experience, they will go after you for the smallest thing and you are straying into a very questionable area. And please, all of you who want to jump in with "well he's not...", until you been there and done that, don't bother.
I'd make sure the site CLEARLY STATES in big letters it is not a real law firm. All it takes is one of those attorneys to call the Bar on you and you are screwed. Why would they call? Because a big portion of them are egotistical, narrcisistic, anal retentive idiots.
After 12 years in practice and 2 years fighting those bastards I can tell you they do not play nice at all.
Other than that, good luck! :)
 
Hmmm...I think mo is trying to warn you not to practice law or give the impression that you are a lawyer. The Bar will come after you.
 
No lawyer will bother maintaining a website or remembering to pay for the hosting.

What you can do here is sell the leads. Set up a form to collect information and sell that information to lawyers.
 
Write in about page, you are looking for a part time job in a lawyer firm as "IT boy"

I did it, and worked for me. Perhaps because I was in top one.
 
4 visitor is nothing... No one how have a clue of what this mean will take you serious.

If you want to make something then take the website on first place and then try to rent it.

More than that try to find a decent lawyer to work so you will benefit from the advertise that satisfy clients will bring to you.
 
With lawyers read the small print carefully. Try to build a real relationship.
 
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