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how to sell website to a lawyer?

Discussion in 'Black Hat SEO' started by theseodude, Jan 20, 2013.

  1. theseodude

    theseodude Regular Member

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    Hi guys
    I have this "pretend" lawyer website. What that means is that it looks like a real lawyer website, it has a live chat, it has a profile page showing pictures of the firm's lawyers and talking about what schools they went to. It looks very real.
    The website has recently been getting a lot of visitors. by a lot I mean like 4 visitors a day. But the keywords they are searching for is highly targeted (think something like DUI lawyer San Diego).

    I have worked so hard on this site, but so far have made exactly zero dollars from it. The original reason that I made the site and optimized it is I was trying to rent it out to a lawyer on a monthly basis. I was thinking a lawyer would gladly pay $1,000 a month for 120 extra people seeing his business each month. but I have emailed about 15 lawyers and never heard back.

    so what should I do?
    email more lawyers, try to rent it at $1,000 a month
    email more lawyers, try to sell it at $2,000
    place some ads on the site (I dont think I will make much doing this)
    ?
     
  2. Patel

    Patel Senior Member

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    I experimented with that same concept back in the day. And I ended up selling the site on Flippa.

    I contacted and sent letters to about 30 lawyers, but I got zero responses. I am not sure if those letters even got past the secretaries.

    My advice would be keep the price very low if you want to rent it on a monthly basis, that way once you get some lawyers interested you can work with them. Otherwise just sell it because it has not made any money yet.
     
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  3. artizhay

    artizhay BANNED BANNED

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    That's over $8 just to have a visit to your website, i.e. $8 CPC, etc. A local lawyer could do a lot better than that. Besides, do you even have any data on the site? Since it's fake, you probably don't even know how many visits turn into leads, how many leads convert depending on the lawyer's niche, etc. And even if you do have that info, then 120 is seriously not a lot of visitors.

    You should build an SEO campaign to get the site getting a respectable amount of traffic, then rent it out using a regular SEO pricing scheme, even though they're paying for the site and not your SEO work. But the reason the site would be valuable is the organic traffic, so it's basically like paying for an SEO campaign.

    We don't have any lawyer clients, but we have clients in similar professional services, and we are charging roughly $2500-3500/month depending on the niche, so once you've got decent traffic, I can see you renting it for this much since it's basically just a rendition on an SEO campaign.
     
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  4. theseodude

    theseodude Regular Member

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    Hi artizhay,
    what do you consider decent traffic?
     
  5. Sharksfan

    Sharksfan Registered Member

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  6. ThreadKiller

    ThreadKiller Power Member

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    How about calling instead of mailing? Aren't lawyers better talkers than typists anyway?
     
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  7. myownhero

    myownhero Power Member Premium Member

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    Only in this thread can four visitors be defined as "a lot".
     
  8. theseodude

    theseodude Regular Member

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    for a lawyer, one extra client means at least $5,000. so that's why i considered 4 visitors a lot.
     
  9. artizhay

    artizhay BANNED BANNED

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    It doesn't matter at all how much the client could be. By that logic, all you need is one visitor. If you don't have any conversion rate data, four visitors per day is nothing. Roughly, you could say 10% of them actually become leads, bringing you down to 12 leads in a month...and then from there, say there is a 10% closing rate, which means the lawyer might get one client per month.

    But in reality, those numbers are probably generous anyway.
     
    Last edited: Jan 20, 2013
  10. mdsurf

    mdsurf Senior Member

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    You need to set up some sort of lead tracking. What I would do is add a phone number to the site and track your

    Calls
    Live chat requests
    Contact form submissions
    Any other lead gen going on on the site.

    When you have that info you can then call lawyers and say, hey, my site gets 50 calls a month, 20 live chat requests and 70 form submissions do you want these leads?
     
  11. mobo57

    mobo57 Registered Member

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    Ex-lawyer here... (Yes I fucked up a little but cost me BIG time) another story, another time, be very careful about what you are doing. The Bar gets very nasty about protecting it's turf. And trust me from personal experience, they will go after you for the smallest thing and you are straying into a very questionable area. And please, all of you who want to jump in with "well he's not...", until you been there and done that, don't bother.
    I'd make sure the site CLEARLY STATES in big letters it is not a real law firm. All it takes is one of those attorneys to call the Bar on you and you are screwed. Why would they call? Because a big portion of them are egotistical, narrcisistic, anal retentive idiots.
    After 12 years in practice and 2 years fighting those bastards I can tell you they do not play nice at all.
    Other than that, good luck! :)
     
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  12. spider7

    spider7 Regular Member

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    Hmmm...I think mo is trying to warn you not to practice law or give the impression that you are a lawyer. The Bar will come after you.
     
  13. BassTrackerBoats

    BassTrackerBoats Moderator Staff Member Moderator Jr. VIP

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    No lawyer will bother maintaining a website or remembering to pay for the hosting.

    What you can do here is sell the leads. Set up a form to collect information and sell that information to lawyers.
     
  14. kugundo

    kugundo Regular Member

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    whats wrong with you americans...
     
  15. malaga

    malaga Registered Member

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    Write in about page, you are looking for a part time job in a lawyer firm as "IT boy"

    I did it, and worked for me. Perhaps because I was in top one.
     
  16. rocboymiller

    rocboymiller Newbie

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    Agree with comment about the Bar being very aggressive
     
  17. ija61

    ija61 Senior Member

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    4 visitor is nothing... No one how have a clue of what this mean will take you serious.

    If you want to make something then take the website on first place and then try to rent it.

    More than that try to find a decent lawyer to work so you will benefit from the advertise that satisfy clients will bring to you.
     
  18. offwhite

    offwhite Regular Member

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    With lawyers read the small print carefully. Try to build a real relationship.