Discussion in 'Clickbank' started by Axelian, Jul 28, 2008.
I need some help. Please.
On the forums, you can find ebooks about this - Clickbank markething - Search a little bit.
Do you want to know how to literally place your ebook on Clickbank?
Do you want to know how to get sales with your ebook on Clickbank?
Get sales with the ebook
The problem you may have with Clickbank is that you have a lot to compete with so you could fall to the bottom of the list. Try promoting your offer in forums first if you have not done so.
1. Outsource the creation of the ebook. (Don't try to save money. Go for quality)
2. Outsource the creation of the sales page. (Don't try to save money. Go for quality)
3. Do a research to find the hotshots in your niche with the big mailing lists.
4. Get in touch with them and request a JV.
5. Pay the Clickbank fees and get listed in the clickbank marketplace.
No offence here but maybe you should go to forums.digitalpoint.com and head over to the Clickbank section.
It seems as if you are a noob in affiliate marketing and here is probably not the best place to start.
I think he is referring to getting sales to an ebook he is promoting, not getting an ebook prepared to sell on Clickbank.
Promoting your clickbank product through Joint Venture Partners is one of the most effective strategies for selling your digital products. There are many Internet marketing forums/JV forums where you can send your proposals to hungry affiliate marketers. You would have to bribe the JV partners who have big lists, by offering them higher commissions than what you would offer to your normal affiliates. Finally, you piggyback on their lists to build your own list.
If u r lazy,then try to recruit as many affiliates as possible.
If you have your e-book created, then all you need is graphics and sales copy.
Outsource both, pay for a good copywriter if you are serious about making money.
Try and promote other peoples products related to the niche your ebook is in.
Once you make 15-20 sales, write them an email telling them who your are and how many sales you have made for them.
Then tell them you have an product for sale, and offer them a better % of sales than other affiliates receive.
You will also want to mention who wrote the sales copy and how well your sales page is converting.
I've been selling digital products on Clickbank since the beginning of 2008. It's a learning curve, sure, but if you just jump right in and start doing you really can't mess it up too bad.
#1: Face the Facts: People Ain't Break Their Necks For the Privilege of Being Your Affiliate Right Off the Bat
The absolute hardest thing you're going to face as an "unknown" and without a dozen or so affiliates chomping at the bit to pimp your book to their lists and everywhere else on the web is actually finding affiliates. I contacted nearly 200 website and list owners that were in my niche and relative to my niche with my first product because that's what I read that I had to do. All forms of contact were genuine (personal emails, telephone calls, even snail mail) and though I made some pretty good contacts, it was next to impossible to generate much interest in my product when I simply didn't have any sales or background in specifically selling Clickbank merchandise - even though I've been running successful campaigns as an affiliate for over a year before then.
#2: Not Enough Hype That Your Book "Sells Out" 10 Minutes After Launch? Then Create the Hype
So that first product languished on the CB marketplace for a few days while I started an all-out viral/SEO/grassroots marketing assault. I wrote up five 10 to 12 page reports that I believed would appeal to my target market and then registered five keyword rich .info domains (no dashes; looks unprofessional and turns people away, IMO). Then I scouted out some squeeze pages in unrelated niches that I was fairly sure were converting well and constructed five different squeeze pages that implemented what I believed to be the best parts of each of the sample ones I found.
The reports are really nothing difficult to write. Just make it look like it answers some really huge question your target market would have about your niche. Make the title really stand out *(but try not to be annoying about it, of course) so that there's no doubt that anyone that glances at it with so much as a shred of interest in your niche would do a double-take.
Ex: If your main product is about...oh, say...
"How to Grow the Greenest, Most Lush Lawn on Your Block In Less Than 2 Weeks - While Slicing Your Yard Work In Half!"
Then some ideas for your reports could be:
* "5 Grass-Slaughtering Fertilizers That Were Supposed To Be Pulled From Store Shelves...But Weren't!"
* "Nine 2-Minute Tweaks To Your Yard That Will Make The Neighbors Swear You're A Golf Course Groundskeeper"
* "The Shocking Truth About Gas-Powered Weed-Whackers That Manufacturers Have Kept Secret Since 1981!"
Basically, make a shocking headline and three or four bullet points on your squeeze pages and slap your opt-in form on the front. Be sure that you generate a different form (and thus a different list) for each report so you can track the winners from the slackers and tweak as necessary. Use Aweber or GetResponse (I use Aweber). Don't waste your time messing around with anything else.
#3 Either Pay Up For Outside Talent or Get Good At Mini-Sites Real Quick Because Getting This Right Is Going To Pay Your Rent
Your squeeze pages HAVE to look professional and HAVE to appeal to your target market.
One thing I like to do on my squeeze page is to look for a stock photo of what I mentally picture my target buyer is. In this case, I'm picturing a guy in his 50s that isn't particularly stoked about yard work, but has really anal neighbors or a neighborhood association rep or even just his wife that's constantly hounding him to make the lawn look awesome. So I'd grab a stock photo of some exasperated, middle aged guy looking all frustrated and carefully crop him into a photo of a lawn with bald spots and shoddy grass and use that as the header.
Your target market could also include those guys that are absolutely fanatical about their lawns as well. So feel free to use different header images to see what works best with what free report. You'll be testing and tweaking for weeks to nail down what works best.
#4 Give Them What You Promised But Tease Them With An Unexpected Twist That's Closely Relevant
Ok, so make sure that your reports gives them a "snack" but certainly not a "meal" (forgot where I heard that analogy but it fits). Basically, for each report you're taking a bit of information that's already in your main book or product and you're making a huge deal out of it with the squeeze page and the headline. In the report itself, you address the problem that the title of the report and the squeeze page bring up, but you don't want to go overboard. In fact, you want to hold back on one crucial thing that you're positive they're going to want...no, NEED...to know after reading your report.
For instance, you write the report "5 Grass-Slaughtering Fertilizers That Were Supposed To Be Pulled From Store Shelves...But Weren't!". You give them the facts you promised because you don't want to piss them off after you've got them on your opt-in list, but you drop little enticing tidbits throughout those 10 or 12 pages that solidify in their mind while they're reading that they are going to get to the "really good stuff" over on the next page...
For example's sake, let's say that while you're talking about these crappy fertilizers that are still on the market even though they kill lawns, you could be dropping tidbits like like,
"Perhaps the most unfortunate aspect of the fact that thousands of unwilling grass lovers are paying top-dollar for substances that are nothing short of poison to their beloved lawns, fertilizer manufacturers have collaborated for decades to ensure that a fertilizer compound discovered in 1976 by a Himalayan whistle child never reaches US soil." on page 2.
Then on page 5 refer back to it kind of casually, but making sure to stress how awesome this stuff is:
"It's almost as if lawn care experts nationwide have been downright spooked away from warning customers of the dangers of these fertilizers. They will only speak about the scandal if you back them into a corner and always on the condition that you didn't hear about that or the top-secret Tibetan fertilizer mineral blend that has been hoarded by world-class horticulturists for years."
You get the idea. Really tweak their interest but almost in a way that you don't even mean to - kind of as if you figured they already knew.
#5 Drop The Hammer. Go All Out. The More You Hint That There's Some Evil Plot or Scandal, The Wider Their Wallets Open
At the end, you drop in the "Bonus Tip" or "Final Warning" or whatever fits in a bold heading and in a conversational, non-salesy way remark about how you've been getting this ultra-bad-ass fertilizer stuff through an underground network of renegade flower-worshippers for the past two years and that your grass is so healthy that it bends the lawnmower blades.
Ok, I'm being facetious but you know what I mean. Make it seem as if you're letting them in on a secret or something because, you know, by now they and you are "pals" since you just saved them from certain lawn doom.
Mix in stuff that gives the impression they're getting "in through the side door" so to speak.
I like to have fun and say crazy stuff to really get them into it.
Make it a suspense story. Have fun with it. It will pay you back tenfold. Here's a fantastic (IMO) way to pull them into the "buyer's mode" that I've used variations of for months. Sure, it's over the top but people eat this stuff up.
"There's no doubt that you are as passionate about lawncare as me and the amazing staff that assisted me in creating (book/product title underlined but no link). I'm still reeling from the unbelievable horrors that these corporations are getting away with. So much so that I'm numb to both the scathing criticism and the humbling amount of praise that (book/product title underlined but no link) has received in the national press. I consider the scandals I exposed in the book and the inevitable repercussions of them finally being revealed as a final, unapologetic shake of my angry fist at the fat cat CEOs that robbed a nation of lawnlovers for decades.
We set the price for (title, no link) at (inflated price) for the average guy who's content to have an average lawn that's mowed twice a month. But since these shysters' evil rotted the bonds that braced a nation of lawn enthusiasts together, we know we have to make sure these intensely coveted techniques are accessible to people we regard as brethren. That means that even though my life savings were sucked dry to fund it's creation, I will go to my grave before I let you donate a dime over (actual sales price).
It's people like you that have kept us from crumbling under the weight of evil fertilizer companies. This book that contains every secret about lawns that you ever suspected existed and so much more, including the details on how to obtain the Holy Grail of fertilizers from Tibet.
We humbly hope that you accept the very special copy of the .pdf file that we reserved just for you immediately after you've received confirmation of your Paypal donation that will keep our cause alive another day."
--> (actual link to "special" sales letter at yourmaindomain.com) <--
#6 Wrap It All Up and Tell The World Anyway You Can
Whip up all five of those reports (shouldn't take more than a day) and then get busy getting the word out to your target market about these special, time sensitive reports any way you can (without bugging the hell out of them, they're gonna have to like you to buy from you ). I made YouTube vids that were nothing more than a slideshow warning of the "dangers' of such-and-such and pointed them to the appropriate free report and I'm still getting up to several dozen opt-ins per day from them. You can also just freely distribute half of the free reports, build up a little suspense and their hope of some juicy stuff to come that links them to the squeeze page that lets them have the rest.
Take out all the stops in this kind of marketing because I've found that - over and over again - people are certainly looking for a solution to their problems but if you give them a little entertainment while you're at it they're going to love you forever.
Finally, when you start gaining traction, affiliates will notice that your product is selling - and will start to sell it for you. It keeps snowballing from there.
(wow, long post. hope it actually helps and doesn't put everyone to sleep )
(Sorry about the twin huge posts. The edit timer caught me off guard. Mod notified.)
This is a great tutorial and I will bookmark it for future use.
Separate names with a comma.