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How to sell access to a password protected download area as a clickbank product?

Discussion in 'Clickbank' started by GreyWolf, Jun 12, 2010.

  1. GreyWolf

    GreyWolf Executive VIP Jr. VIP

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    I have a website that sells some photoshop tools that I created. I originally started selling these on ebay as cd's and was doing pretty well with them, but I hate shipping a physical product. Since ebay screwed up their site for selling auto delivery download products, I had to find a different solution.

    So, I decided to set up a website where I could sell the items and the customers could have instant access to download the files. Since there are a lot of files (over 2gb), and the value is in having access to all of them I decided the best solution was to use a membership site. I configured all the signup pages etc to list it as a digital download site for purchasers of the product, so that they don't think of it as joining a membership site. It's set up as; Customer buys the product, they fill out a purchase form, the script sends them to paypal to make payment, paypal sends the confirmation back to my script, the script sends an email with login and password to the customer, and they have 30 days to download everything they want from the download area. I can tell if a user's account is being used by too many ip addresses and the access expires after 30 days, so my delivery system is somewhat protected from being abused.

    So far so good. Everything works on autopilot, and I just need to remember to check the corresponding email account sometimes to make sure there weren't any glitches. (I almost had a chargeback on paypal once because I hadn't checked in a while and there actually was a glitch for someone, but that isn't very common.)

    Anyway like I said it works pretty good this way, except that all the sales are from my own efforts to get people to my sales page. I would really like to set up something where I could sell through clickbank or something similar, so that I could work on getting affiliates helping to push my products. This particular website only makes a couple hundred bucks a month, but it doesn't get enough traffic from just my own efforts. I think if it had clickbank affiliates helping to sell then I believe it could easily scale up into $1000's per month. The problem is I've never sold through clickbank, and I'm not sure how to set this kind of delivery system to work with them.

    I was selling the cd's individually for as much as $30.00 plus shipping, and the download site gives access to all the files that were on 3 different cd's. Right now the site is set up to sell at $14.95, but if there was more traffic I could raise the price to $24.95 in order to have more to split with the clickbank affiliates.

    Does anyone else have a similar type system set up that works with companies such as clickbank? Can you think of any better ideas on how to do this?
     
  2. MisterGemini

    MisterGemini Senior Member

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    In all honesty, I think you should reconsider this move. CB is good for getting affiliates to drive traffic etc. However, their ability to drive traffic wouldn't be anything more than what you can do.

    I know that the top affiliates like to stick to higher pay out products than yours. You have to really ask yourself if you want to be giving up as much at 40-60% of your profit for those sales. Do you think the ROI is worth it compared to the ROI you can get from setting up your own sites, doing your own keyword work, and publishing your own articles. The bottom line is, that's all other CB affiliates are going to do for you, and you need to consider if this is really worth it.

    Going this route you also run the risk of the CB Godfather Complex I call it. Perhaps you do run it, and one affiliate finds out he can promote it pretty good. He has exhausted his traffic and maxed his conversions and there isn't any more money than the current level of sales for him at some point. Well he isn't interested in continuing to promote your product anymore now, he is looking to make his own, since he owns the traffic, and just take 100% of the profit.

    I think if you took the time you would have put into trying to setup something for CB, into your own campaigns, you might be more happy with the results.
     
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  3. GreyWolf

    GreyWolf Executive VIP Jr. VIP

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    Yeah maybe your right. The problem on scaling it is that in this niche most of the sales come from direct sales more than people doing searches. I was kind of thinking the same thing about the commission though, I was just thinking maybe it would attract other webmasters that have blogs and such in the same niche.

    I guess I'll just work on the standard advice for this type of thing and start building some lists. :cool:
     
  4. MisterGemini

    MisterGemini Senior Member

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    Why not go old school and start doing link exchange with those webmasters? OR buy some ad spots in places that are a 'fit'. It would cost you far less compared to the chunk of sales you will have to give up to affiliates.

    At one time, I was getting all geared up to launch my own affiliate program. I have one now actually, but I was planning on investing much more into it and really putting more effort into my affiliates. Then I realized the expense I was creating in this action, and the fact that I could and should market just as much as they would/could. I believe I came to this realization after working on other affiliate programs and noticing how completely clueless the merchants were about online promo/seo traffic generation. They joined/created the programs because they were just not that good at promoting themselves. Which I believe is the reason why anybody does.

    It is ironic that so many programs that are peddled out there about how to generate traffic are marketed primarily through affiliate marketing I know. :)
     
  5. crazyflx

    crazyflx Elite Member

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    Why not setup your own affiliate program "in house"? I've done that with a couple of sites and had it be rather successful.

    There is actually a script that I use on one of my sites that does EXACTLY what your site is set up like AND automatically makes any member who has signed up an affiliate. It's called "digital access pass" -> http:// digitalaccesspass. com/

    If you'd like a working example, the site I have it set up on (that I never did anything with, haha, at least not yet is here: AutomaticAttackIt .com
     
  6. crazyflx

    crazyflx Elite Member

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    There sales page is rather exhausting to look at (it's like one of those LONG CB sales pages that suck to sit through and try and read). You're actually better off just looking at the features list.

    The point is, look into installing your own affiliate script if you're really hell bent on going the affiliate marketing route.
     
  7. MisterGemini

    MisterGemini Senior Member

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    I think Grey was attracted to the few hundred thousand affiliates that CB offers. Starting your own affiliate program you are then back to having to promote it. You are back then to: Why aren't you just promoting your stuff for yourself when you know how to market and drive traffic?

    Setting up your own affi program is a cakewalk. My own has over 600 affiliates, but since making my decision I don't put a lot of support into the program with introducing lots of banners and other ways to advertise. Like I said though, you have to think about how much it is worth on the ROI.
     
  8. GreyWolf

    GreyWolf Executive VIP Jr. VIP

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    Yeah that's exactly what I was thinking. If I need to promote my own affiliate program then I might as well just go for the sale.

    In house affiliate programs I think are better suited for larger scale sites. Full blown ecommerce sites and similar type sites. Sites that you can generate a lot of traffic to the site itself.

    I think MisterGemini is right about exchanging links. Real backlinks designed to drive actual visitors from other sites in the targetted niche. That's the type of site promotion that this type of product needs. It can work god for seo as well because I won't do backlinks from a sales page, but I can offer backlinks from other sites I have that would help their seo, and also include a links page in the membership site itself that won't be indexed but the visitors that will see it are buyers. Could be a good win/win situation.

    I think I need to start tracking down ezine newsletters too. Back before google, advertising in newsletter/ezine emails were the predominant advertising method for smaller sites like this. I haven't bought ezine email advertisement since around 1999. I guess I'll have to figure out how to search them out again. A good targeted mailing list could possibly generate a lot of sales for me.
     
  9. MisterGemini

    MisterGemini Senior Member

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    Might want to check out blog reviews as well. That's very similar to ezines only much more engaging.

    Good luck in your exploration!