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How to Select Which Pages to Focus Keyword Efforts?

Discussion in 'White Hat SEO' started by Moobs, Jul 10, 2015.

  1. Moobs

    Moobs Regular Member

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    How does everyone decide which pages to focus keyword efforts on? Does it matter? There are some keywords that I'd like to rank the homepage for, but some of my blog articles are more optimized for those words than my homepage.
     
  2. metafser

    metafser Regular Member

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    I don't think, you are going to the best way to rank your keyword, Which keyword you want to rank for the home page. Just try to use internal link with your keyword. But remember, do no use exact match keyword. Then build some quality &relevant backlinks. It can help you to get ranked. Just forgot about keyword density. If you want to go to the right way to rank your keyword. :)
     
  3. zebrahat

    zebrahat Elite Member

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    The main page may be helpful to concentrate on, as it often includes most of your major keywords anyway due to indexing the titles of your articles (which usually each feature a keyword). Each page of the site should also feature at least one of the kws as well as linking back to the home/main page, so that the effort to rank each keyword results in boosting the authority of the root url.
     
  4. Mikaelo

    Mikaelo Regular Member

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    Work on the keywords your website naturally starts ranking for.
    SEMrush is great for this but unfortunately only reaches keywords/URL's within the first 20 search returns. Have a look into your web master tools and see what pages are getting clicks & for what keywords. What you can do in the search console (web master tools) is have a look at the average position (very rough position, but a good indicator). If you see keywords outside the top 5 it's a good idea to work on the onsites & adding articles around the keyword. Even building links to the page with the relevant keywords work a treat. Good luck!
     
  5. Shaunm

    Shaunm Jr. VIP Jr. VIP

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    If I understand your comment correctly then you are doing it backwards in my oppinion.

    From your OP I presume you already have a blog with articles on it?

    I would have started with keyword research, worked out what I have a chance of ranking for and then made one article for each of those keywords and tried to rank every single one...