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How To Rent Ad Space?

Discussion in 'BlackHat Lounge' started by SpellZ, Nov 27, 2009.

  1. SpellZ

    SpellZ Regular Member

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    So there is a site with a geographic target market.
    There is a banner (122x524 px) on the right side.
    The ad inside the banner changes every 4 seconds to a different ad.
    5 ads maximum, each ad appears 3 times in 1 minute (4 seconds at a time, total of 12 seconds in a minute)

    $100 per ad, per week.

    I have a little bit over 300 companies, agencies, people, etc to contact and ask if they want to put there ad on my site.

    Is there some sort of small book or templates I can download so that I can re-edit it a little bit and send them as an e-mail asking them if they will be interested?
     
  2. PlumGreekMob

    PlumGreekMob Junior Member

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    Word to the wise... no one is interested in 4 second ads, you need to make it at least 12 or higher if you want to make sales.

    Not bashing you just giving you some old man knowledge
     
  3. leprakhauns

    leprakhauns Registered Member

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    How popular is your site that your selling ads for $100 a week?
     
  4. oxonbeef

    oxonbeef BANNED BANNED

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    In sales you don't ask people if they are interested, you get them interested.
    You need to mail them something like.
    "Can you afford to turn away x amount of unique visitors to your web site?"
    Don't ask them if they're interested in buying a banner? what's interesting about that?
    Then hit them with "features", "Benefits", "features", "benefits", Every time you mention
    a feature follow with a benefit. Features are boring benefits are interesting.
    Round it up by asking if they want "benefit", "benefit", "benefit"?
    Then call them to action.
     
  5. diceinc

    diceinc Regular Member

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    what ad management script is the best?
     
  6. onegg

    onegg Junior Member

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    free and the best
     
  7. meathead1234

    meathead1234 Moderator Staff Member Moderator Premium Member

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    Why not chuck some smart clothes on and go there face-to-face. With a nice powerpoint presentation of benefits (chuck in some graphs or whatever) you should be able to bag 5 buyers in a day. Might be a bit more effort than emailing, but you're more likely to establish a long term relationship and build trust if you go speak to them direct.
     
  8. SpellZ

    SpellZ Regular Member

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    See, I was thinking about it. I am good at speaking and giving presentation (not only I'm a nightclub promoter, but I am also taking a 'pubic speaking' class in college and acing it). But I'm thinking... for $100/week, is it really worth it going through ALL the trouble?

    P.S. My target market is ______

    So..
    - Clothing Stores
    - Dentists (white smiles, then they always smile in pictures)
    - Hair Salons & Spas (Since 50% of the target is females)

    I got tons

    But again, is it worth it for $100? I don't think a hair salon has a presentation room
     
    Last edited: Nov 28, 2009
  9. SpellZ

    SpellZ Regular Member

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    So you think its its better to promote

    5 ads, 12 seconds per ad, ad appears once a minute

    then

    5 ads, 4 seconds per ad, add appears 3 times a minute
     
  10. SpellZ

    SpellZ Regular Member

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    Also, what do you think will be more trouble?

    Finding advertisers who will pay $100/week (that means I need to find a lot of new ones each week because I don't know if they are willing to pay week after week)

    or

    Findign advertisers who will pay $400/month (that means I will need to find less of them... only 5 actually, but the rent is A LOT her)
     
  11. breakfree

    breakfree Registered Member

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    How about free week long trials, then monthly contracts?

    If you're confident that you can deliver results for them, it's definitely worthwhile, otherwise, it's still a way to get a foot in and then you can work on improving said results.
     
  12. SpellZ

    SpellZ Regular Member

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    I like the idea a lot, I really do.

    Question: Let's say I am advertising a small downtown clothing store. How will they know if the site helped or not? Since no sales can be made online?
     
  13. meathead1234

    meathead1234 Moderator Staff Member Moderator Premium Member

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    I don't understand your valuation of $100 per customer.

    If you do a good pitch and get results they will stay with you.

    Therefore that customer could be worth $5200 a year, get 4 onboard that's $28k a year doing not much. If you're making $1600 monthly from the banners, pay like $200 a month for traffic/SEO to keep them happy and bank the rest.

    Going for monthly is probably easier to manage too - might be a bit harder to get them onboard, but worth it in the long run.

    Edit: sorry I realised you said 5 on rotation and my figures were for 4 :) It's late here!
     
    Last edited: Nov 28, 2009
  14. SpellZ

    SpellZ Regular Member

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    When you say $200/month for SEO do you mean paying a company $200 to do my SEO or spending that $200 on keywords, etc?
     
  15. w84it

    w84it Regular Member

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    have u tried buysellads.com ?
     
  16. meathead1234

    meathead1234 Moderator Staff Member Moderator Premium Member

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    Outsource it. You could get a fulltime VA for that working on SEO etc. Or alternatively, just do cheap media buys at places like adbrite/adtoll or some PPC. With geo-targetting your keywords will be dirt cheap anyway. 5c a click you could get 4000 UV's a month.

    It really depends how demanding your customers are in terms of traffic/conversions. If you can show the advertiser your traffic increasing you'll probably keep them around long enough.
     
    • Thanks Thanks x 1
  17. SpellZ

    SpellZ Regular Member

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    Yeah, I think I'm going to do some SEO
    Buy some clicks

    600,000+ search keywords.. $0.08 for 1-3
    awesome.
     
  18. webworld99

    webworld99 Junior Member

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  19. breakfree

    breakfree Registered Member

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    OK, well I was planning on doing some local marketing and the idea was to monitor traffic to their website, including location and keywords if from search engines, and if they fit the ideal/typical client, chances are that the store would get business. If they understand that, all you have to do is show them the stats.

    They could also realize the increase of new clients, or they can simply ask how they found out about the store, informally or with simple instore surveys, or you could arrange for discount coupons to be acknowledged and those would be a great way to see any benefits from the advertising.

    That's what I more or less planned on doing, and I still have these plans, just waiting for other things to get out of the way, so let me know what you decide to do, if you can!

    Thanks!