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How to rename your images?

Discussion in 'White Hat SEO' started by JamesCam, Jan 3, 2014.

  1. JamesCam

    JamesCam Junior Member

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    Folks, I have just read an article on how important renaming images on your blog can be for SEO purposes.

    But what I didn't understand, how would you rename your image title? Would you insert your anchor text there?

    E.g. my website is: Dental Care | We help you smile --> I have a photo on someone having a coffee ---> Would you rename it like "Coffee, Dental Care, We help you smile.jpg" ----> or you would just something like "Having Coffee and not caring about teeth getting dark.jpg"?
     
  2. pitbully

    pitbully Regular Member

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    The title of your image should be similar to the title of your page/post and should include the keyword you're optimizing that page for. Rename the image file itself though, not just the alt text and labels.
     
  3. JamesCam

    JamesCam Junior Member

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    Would you include your blog name too?

    E.g. "Drinking-Coffee-DentalCare.jpg"

    or

    E.g. "Drinking-Coffee.jpg"
     
  4. pitbully

    pitbully Regular Member

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    Well if the page that the image is on is specifically about coffee staining your teeth, then you should name the image "coffee staining teeth" or a better variation of that. But if the image is on a page that's just about your business in general, forget about the coffee part and just name the image after your business. You want the image to be named after whatever that particular page's content is about, not what the image itself is about. Many times this is a distinction without a difference, but it all depends what the page that the image is on is about.
     
  5. Numbuh362

    Numbuh362 Elite Member

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    rename it to things people search for
     
  6. ContentWriter

    ContentWriter Jr. VIP Jr. VIP

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    James, I'll share with you what I do to my clients' Google News-approved websites as far as SEOing an image is concerned.

    An image has several properties. I apply SEO on these four image properties.

    1. FILENAME- The filename of the image must be the same as the title of the post or page. For example, if the title of my post is "How to Apply SEO on an Image", that's the exact and same filename I indicate to the image. If more than one image is involved, I do it this way:
    How to Apply SEO on an Image 1.jpg
    How to Apply SEO on an Image 2.jpg

    2. TITLE- If you're using WordPress, you'll see the Image Properties window when you insert an image, either in the body of the post or as a Featured Image. I also write "How to Apply SEO on an Image" in the TITLE property.

    3. ALT TEXT - I also put "How to Apply SEO on an Image" in the ALT TEXT property. I do this so that a descriptive text will appear if, for some technical reason, the image does not show.

    4. META DESCRIPTION - I am using WordPress SEO by Yoast plugin in my clients' WordPress websites. Whatever I write in the META DESCRIPTION box of that plugin, that's the same description I paste in the image's META DESCRIPTION property.

    Please note that my main keyword is on the post's or page's title and meta description already. I do all these things so that my clients' websites can be seen on Google Images as well.

    I hope that helps!

    -JC
     
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    Last edited: Jan 4, 2014
  7. screw123

    screw123 Junior Member

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    I'm not sure if all these should be the same. If it is possible I would go in little differences.
     
  8. ContentWriter

    ContentWriter Jr. VIP Jr. VIP

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    Which are you referring to?
     
  9. screw123

    screw123 Junior Member

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    alt, title, filename
     
  10. tanger69er

    tanger69er Junior Member

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    yeah wouldn't that be keyword stuffing if all the keywords for alt, title, and filename were the same?
     
  11. screw123

    screw123 Junior Member

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    Can be. Rest of the text on the site matters.
     
  12. ContentWriter

    ContentWriter Jr. VIP Jr. VIP

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    You can put variations on those image properties if you wish.
    The items I listed are meant for someone who's just starting to understand how to apply SEO to an image.
    In fact, you may also want to change the words in the permalink of your post if you wish. Therefore, the wordings of your title and the permalink aren't the same.

    These image properties are treated individually or independently. That's why even if you put the exact and same text on the title, alt txt and description properties, it will be alright.
     
  13. mindlesswizard

    mindlesswizard Supreme Member

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    Title or name ??

    I don't know why would people use .jpg for the title ? But yeah, i have seen good practice with the images name.

    Something like "drinking-coffee.jpg" ! I think should give most weight on the ALT tag instead of the name of the image.
     
  14. mario14

    mario14 Newbie

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    This is a PHP rename function

    <?php
    rename("images","pictures");
    ?>

    SEO Manager seoindia.co.in
     
  15. ContentWriter

    ContentWriter Jr. VIP Jr. VIP

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    The inclusion of the file extension name is just for sampling purposes.
    Images' file extension name varies. In my example, I chose JPG.
     
  16. keywordspot

    keywordspot Jr. VIP Jr. VIP Premium Member

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  17. Aluminium

    Aluminium Jr. VIP Jr. VIP Premium Member

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    I wasn't aware that the file name played such an important role in SEO optimization. IM never ceases to amaze me.
     
  18. tomje

    tomje BANNED BANNED

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    Totally agree with u that method! I've learned for that "tricks" from Social Media (video course). It's great way to help a ranking site and also page rank too. Thanks for great share!
     
  19. infoasian

    infoasian Supreme Member

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    Keyword spamming in file names is a bad idea. Google looks for unique content. I observe best results by keeping original file names from my camera, i.e. DSCF_2345.jpg and optimizing it by adding a caption underneath image and entering alt tags with a short 3 or 4 word description.
     
  20. ContentWriter

    ContentWriter Jr. VIP Jr. VIP

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    Is this coming from a first-hand experience?
    Did you conduct a series of tests by naming your files with your keywords? Did it negatively affect your rankings?

    Or it's just a thought?