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How to remove or bury a post from the SERP's

Discussion in 'Black Hat SEO' started by 2much, Aug 10, 2012.

  1. 2much

    2much Newbie

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    One of my clients has a particularly vindictive competitor. The competitor created a post in a popular forum related to his industry, talking trash about my client. The thread came to life and a lot of people posted to it, believing the competitor's lies.

    My question: any ideas for how to bury this forum thread from the SERP's?

    The thread is ranking #2 for my client's brand name.

    They are a brand new client so it will take me some time to build authority to their site. I've gotten 8 out of the top 10 positions using web 2.0 profiles but that forum won't budge from #2.

    I wondered if I could do a 301 redirect from a penalized page to that site to see if I can take it down? If not, any other ideas? Please help! Thanks so much!
     
  2. dennis727

    dennis727 Power Member

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    Just rank other sites higher than the negative posts site. It should be fairly easy to rank for brand names.
     
  3. kvmcable

    kvmcable Supreme Member

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    1.) Create accounts on the forum to refute the claim. Although you won't have any aged accounts you can post you just saw the article in Google and been a long time client / customer and just had to share your experience. Create doubt in the OP's content.

    2.) Find another forum that is a competitor to the forum the negative comment is posted on and create an account with a bit of rep quickly (30-45 days) and then post a positive comment about this client so Google picks it up and put it up there with negative comment forum. Basically use one authority forum against the other.

    3.) Start a positive reputation campaign for said client. Get aged Google, Yelp, etc accounts to post positive comments every place comments are allowed about your client. Basically flood the net with glowing feedback.

    Forget about trying to do negative SEO against an established forum. Your time and money is better spent creating doubt about the negative post on that forum by creating an account once a week or 10 days just to comment on what a great business your client runs and then running your positive reputation campaign until the wheels fall off.

    People aren't that stupid anymore and if they seen some negative shit about a company they're going to do a bit more searching. If they see nothing but glowing feedback from everyone but this one customer then they'll figure this one guy had a beef with the company and is probably a jerk, a liar or both.
     
    Last edited: Aug 10, 2012
  4. 2much

    2much Newbie

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    Hi Dennis,

    That's what I'm doing with the web 2.0 sites but the forum won't budge, it seems to have fairly good authority and is proving difficult to just beat. I can probably do it over time but in the meantime, day in and day out this forum thread is affecting my client's business. I need it gone quickly.
     
  5. 2much

    2much Newbie

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    Thanks for the reply and advice kbmcable. That's pretty much what I'm doing already but I think leaving that thread up will always tarnish the reputation of my client. Ideally I'd like it gone. Oh, and shortly after that was posted, the admin of said forum contacted my client's company offering to sell them advertising packages on the forum. Makes us wonder if perhaps the competitor was in collusion with the forum owners, and did this as a way to stimulate ad sales. Either way I don't want to tarnish the whole forum, just that one page. I was reading about a guy who did a 301 redirect from a penalized page to another page, and that page lost it's rankinsg. Has anyone tried it? If not, ohter ideas?
     
  6. kvmcable

    kvmcable Supreme Member

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    Also I'd contact the vindictive competitor and let him know what is good for the goose is good for the gander. I had one of these just about a year ago. He slammed me every which way and continued for more than 30 days. Finally I had enough of his BS and returned the favor. I had more than 50 reports of his business on ROR in 90 days. I had him tarred and feathered all over the net and after the light bulb turned on for him he called a truce. I had HIM remove all his shit that he could remove and I did the same. We parted ways and there is still some junk out there but I'm sure he'll think twice before starting a negative campaign against another competitor.

    I'm not advocating you hammer this guy like I did but just letting you know that sometimes you have to smack a bull in the head to get his attention. He's as vulnerable as your client in case he hasn't figured that out. Ask him to remove his post from the forum or expect the same.
     
    Last edited: Aug 10, 2012
  7. dennis727

    dennis727 Power Member

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    Does the company have social media accounts? Usually, social media sites associated with the company tend to rank much much easier than others.