1. This site uses cookies. By continuing to use this site, you are agreeing to our use of cookies. Learn More.

How to regain the rankings after an update in website?

Discussion in 'White Hat SEO' started by seobibek, Jan 25, 2016.

  1. seobibek

    seobibek Newbie

    Joined:
    Jan 19, 2016
    Messages:
    39
    Likes Received:
    12
    Occupation:
    SEO Specialist
    Location:
    Kathmandu, Nepal
    Home Page:
    Hello,
    One of my clients' website was ranking good for some keywords before I got that project.
    Recently I made an update to all the Title, Meta Description, Heading as they were not well optimized previously.
    But now, all of a sudden I face drop on the ranking of the website for the same keywords some 2 pages down and some nowhere in the SERP.
    How can I recover those rankings?
    Can I get some help regarding this issue?
     
  2. ThopHayt

    ThopHayt Jr. VIP Jr. VIP Premium Member

    Joined:
    Jul 25, 2011
    Messages:
    6,713
    Likes Received:
    2,557
    Well changing on-site like metas, titles, etc CAN have that effect. If you did the on-site optimization correctly (IF...) then it usually returns to rank slowly. Its almost as if Google saw that shit changed, freaked out and dropped rank until they get a chance to re-think it all and soak it in. On the other hand, if you messed something up (either from a technical or strategic perspective... or anything) then you may be in for some hurt long term until you figure out what needs to be done. I know of no way to answer your puzzle unfortunately.

    On-site SEO can be fickle. Best of luck mate.
     
  3. youBobo

    youBobo Newbie

    Joined:
    Jan 26, 2016
    Messages:
    39
    Likes Received:
    19
    Occupation:
    Freelancer
    Location:
    Earth
    Ranking will recover. I have experience something like this. I migrated my website from being a hard coded PHP based website to Wordpress powered website. At first, a few days after I migrated to Wordpress, ranked dropped, not even on top 50. But after a few weeks, about 2 or 3 weeks, my ranking goes up back to page 1 (as it used to be before the migration).

    Of course, the links on PHP based is different when it's migrated to Wordpress so I included a 301 redirect from old pages to new pages via htaccess.
     
  4. watsonovedades

    watsonovedades Senior Member

    Joined:
    Mar 10, 2011
    Messages:
    922
    Likes Received:
    235
    Location:
    Mexico
    You have to wait for Google to give a look to your update, most likely your site will dance around and move positions, then you can go from there
     
  5. seobibek

    seobibek Newbie

    Joined:
    Jan 19, 2016
    Messages:
    39
    Likes Received:
    12
    Occupation:
    SEO Specialist
    Location:
    Kathmandu, Nepal
    Home Page:
    I hope for the same with this site too. Its already been 2 weeks though
     
  6. ulderen

    ulderen Newbie

    Joined:
    Jan 24, 2016
    Messages:
    8
    Likes Received:
    5
    When ever you change content you should always be careful not to change the key elements that you was previously ranking for. Google has patented technology that monitors changing of key elements such as H1, H2, Meta Descriptions, Titles, so if these elements have been changed its very normal for the page to shift in rankings since Google don't want people modifying pages to improve rankings - after-all why change the page dramatically if its already ranking? So when changing pages you should already keep the key elements while improving the page in other ways such as the content itself by adding to it etc.


    Normally its best to change pages over a period of time rather than all at once, so if you've done a lot its likely that Google has picked up on this and is most likely lost your rankings and will improve over time - it's considering those pages as new pages and not existing.


    Its like have a page /photography-weddings/ and have the header tags as the same and then changing the headers, titles and so thought to Photography Family Photos and Weddings - such a change will most likely lose the authority it had and has to rework its positioning based on the new page.


    Way forward would be to use the key elements from the old page but it may be too late and the best way to get the page back up is TIME.
     
    • Thanks Thanks x 1
  7. blackbeans

    blackbeans Jr. VIP Jr. VIP

    Joined:
    Nov 29, 2008
    Messages:
    1,435
    Likes Received:
    248
    Occupation:
    Your Secret Weapon
    Home Page:
    If you lost your rankings due to updates in your contents, you would have an easier time.

    You only need to look at the archive of your website taken by Archive.org.

    Alternatively, you can look at your old wordpress versions of your site.

    Wordpress does have a version system so you can look at versions of your site before you made some edits.

    This is going to be very manually-intensive.

    So, if I were you, I'd focus more on pinpointing what caused the drop in rankings.

    It may have nothing to do with your content.

    Maybe Google is still going through a resorting process and it may take a few weeks for your rankings to go back.

    Maybe the reason why your rankings dropped is due to your backlinks.

    Before you jumped into bringing your old content back to life, make sure you investigate it properly, otherwise, you might end up wasting a lot of time, effort and energy only to end up at the same place.

    I hope you can see how frustrating that would be.
     
  8. berkay1907

    berkay1907 Senior Member

    Joined:
    Mar 25, 2012
    Messages:
    1,128
    Likes Received:
    623
    1- Did you change the urls? If you did, did you 301 the old urls to new ones?
    2- Sounds like overoptimization to me. Should be back by now after 2 weeks. Wait for another 1-2 weeks and if the rankings doesn't come back lower the keyword ratio. Of course that is my opinion.