Hey Guys, I'm making this post because I've received a lot of questions regarding if you should use a landing page or direct link to an offer or your offer. I feel there is a lot of confusion of what a landing pages purpose is. We have two uses for Landing Pages: Pre-Sell the visitor on the offer Gain data insights Now, I will use the 1st sometimes, but the reason I use Landing pages is to install tacking codes, pixels, and conversion pixels that tell me very specific things about my campaign. I learn: what banner is sending converting traffic? what site is sending converting traffic? what banner + site combination has the highest CVR? I gain a remarketing list When I say converting traffic, this means actionable traffic. They read the LP and took action by clicking through. So now with my newly gained data I can go at my campaign again. Perhaps this time, marketing to my remarket list without the LP and instead the direct link. Or perhaps negotiating a direct buy with a banner + site combination using a direct link. We use LPs to gain knowledge.... yes they are useful to presell, but my main purpose is the data. Questions?