Step 1: Find the Right Keyword(s)
You know your market and what people type in. Test out a few keywords by searching for them in YouTube and Google, and seeing what kind of results show up. In YouTube, things to pay attention to are the age of the video and the number of views. Look at their title and see what else they could be ranking for. In Google, see if they?re showing the videos in the results for that keyword.
Step 2: Make the Video and Optimize
Title ? Use your main keyword first. Try and fit it in twice without making it sound stuffed in there. Also, consider a title that would increase clicks. Think ?Free, Tutorial, Learn, Guide, Never Before Seen, etc.?
Description ? Use your main keyword first, followed by a link to your site. Be sure to use the http:// so it becomes click-able. Write a few (at least 2) paragraphs about the video using your keywords, related topics, and some decent readable content.
Tags ? Go to the number one ranking video for your main keyword, and copy their tags. Add in any others that you feel were left out. These are simply related terms or keywords that your video is about. If YouTube suggests some, add the ones that make sense. 10-20 is a solid amount.
Category ? Choose what fits your video best.
Video Thumbnail ? Once you?re a partner, you can choose your thumbnail from the video. Until then, just choose the most enticing of the 3 images that you think will generate the most clicks.
Settings ? Make It Public, Standard YouTube License, Comments On, Comment Voting On, Video Responses On, Ratings On, Embedding On, and Syndication On
Geo-Location Settings ? Mark where the video is made, especially if it?s a local market. It won?t hurt rankings, even if you?re going after national keywords.
3-D Video ? I have no idea?
Captions ? Use these. They are a great place to have the keywords that are said in your video or typed on the page. YouTube is pretty good at pulling out the words with clear speech, but it would be best to go over them, and make sure they?re all right.
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Step 3: Marketing The Video
1. Upload the video to YouTube with a link to your main website.
2. Embed the video on your site. In a random blog post, or wherever.
3. Upload the video to all the other video directories, with a link to the YouTube Video* (yes, the YT Video)
4. Social Bookmark The YouTube Video on Digg, Reddit, StumbleUpon, and as many others as possible. Write a quick description.
5. Social Media ? Link the video on Twitter, Facebook, and Google+. Encourage your friends to do the same.