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How to Rank Number One in Google: A Study of 1 Million Pages

Discussion in 'Link Building' started by LukaB, Dec 19, 2016.

  1. LukaB

    LukaB Jr. Executive VIP Jr. VIP

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    While browsing Facebook I've come across this pretty interesting analysis (note: I am in no way affiliated with this blog).

    Matthew Barby analyzed a million pages and he gathered some pretty interesting data. The article goes into a lot more detail but here's a snippet


    Major Findings from the Data
    1. Backlinks matter. On average, the top 2 results on page 1 of Google equated to having 38% of all the backlinks from pages on page 1.
    2. On average, the higher up page 1 the result is, the greater the number of linking domains that the webpage has. Webpages ranking #1 had an average of 168% more linking domains than those ranking #5.
    3. Webpages on HTTPS had positive correlation with higher rankings, with 33% of all the sampled URL that ranked either #1, #2 or #3 using HTTPS.
    4. Anchor text is still a huge ranking signal. Webpages ranking #1 had an average of 5.42% of their anchor text actually including their target keyword. The further up page 1 you look, the higher this percentage goes.
    5. Top-ranking webpages tended to have shorter page titles, with the sweet spot nearing closer to 8 words in length.
    6. Webpages with their target keyword in their URL tended to rank higher in Google than those that didn’t.
    7. Including your target keyword within your page title positively correlated with higher search rankings. Of the sampled data, over 15% of all the page 1 rankings included the target keyword within its page title.
    8. Across the results of page 1, the average ratio of backlinks to linking domains was 37:1. This means that on average, each website that linked to page 1 content was linking from 37 different pages on their website.
    9. Top-ranking webpages in Google have shorter URLs, with position 1 URLs averaging 59 characters in length.

    [​IMG]

    Full Article:
    https://www.matthewbarby.com/ranking-in-google/
     
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  2. Gillyrocker

    Gillyrocker Jr. VIP Jr. VIP

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  3. Tylor jr

    Tylor jr Power Member

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    Really good pointers for ranking in not only big G also for rest of the SE, also wonder is it mandate to have https in order to rank in page1 coz have seen many sites with http protocol ranking higher even out ranking https site ?
     
  4. davids355

    davids355 Jr. VIP Jr. VIP

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    Very interesting to see these factors are still important.
     
  5. coldboot

    coldboot Newbie

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    Thanks for sharing.
     
  6. jamesjk1

    jamesjk1 Senior Member

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    Some good info there further reinforcing what we already know. Thanks for sharing.
     
  7. LukaB

    LukaB Jr. Executive VIP Jr. VIP

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    Not mandatory. A whole ton of sites out there ranking without https://.

    Luka
     
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  8. davids355

    davids355 Jr. VIP Jr. VIP

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    Also is it https that makes that big difference or is it just that a lot of the big sites and ecom sites that dominate the top 10 also happen to have https?
     
  9. Nargil

    Nargil Jr. VIP Jr. VIP

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    The info look good, but it's impossible to isolate the particular ranking factors really, especially when there are 200 of them. Still, useful info and a few good pointers there, but I just can't agree with that 5%+ exact anchor.
     
  10. LukaB

    LukaB Jr. Executive VIP Jr. VIP

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    I'm not a 100% sure but my guess would be yes, a lot of the sites on page 1 have transactions going through them. And that being said, HTTPS is there.

    Google did confirm that HTTPS does have a slight ranking advantage, they obviously prefer secure and safe websites.

    Here's an Ahrefs blog post about https : https://ahrefs.com/blog/http-vs-https-for-seo/

    - Luka
     
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  11. MisterF

    MisterF Jr. VIP Jr. VIP

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    There are some really good people on Facebook who share knowledge and not just to promote their own blogs.
     
  12. The Data Scientist

    The Data Scientist Jr. VIP Jr. VIP

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    I'm sure he only included visible backlinks in his study. So 5,42% won't be precise.
     
  13. Nargil

    Nargil Jr. VIP Jr. VIP

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    True. As I said, hard to isolate particular factors. Numbers will definitely be at least slightly off, but the findings overall are definitely correct.
     
  14. KleponPink

    KleponPink Newbie

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    Thank you for sharing! :) Can't agree more...