Hi there, how can I rank for a competitor's brand? I want to rank for his name, and for his keywords. When someone searches "Brand A" of course now they get his website. But I want my website to be top result for his brand (Brand A). Even if I can't be top result for his brand name, I would like to be the second result at least. In general, how do you accomplish this? Do I create content on my website comparing my brand name to his brand name? Do I use his brand as anchor text in links to my site?