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How to rank a website with a magazin-style frontpage?

Discussion in 'White Hat SEO' started by potatoboy, Dec 5, 2014.

  1. potatoboy

    potatoboy Newbie

    Oct 12, 2014
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    Hi guys,

    I've been trying to establish an authority site about a topic that involves trends and events in addition to static information and guides.

    I found for myself that a magazin style frontpage works best for this, where you always see the newest content for each category and in addition have a menu to access the static info and guides.

    As I have written quite some content, I am already getting ranked for most of my guides and the static info, as well as some posts about events. Of course, mainly for the keywords of these posts/pages, as well as some longer keywords. But that's not my problem.

    My problem is that it seems hard without any real possibility of on-page SEO and always changing content on my frontage to rank my frontpage for my main keyword.

    Let's say my main keyword is "guns", then my pages are about shotguns, firing ranges, revolvers, etc. but I can't really rank for guns.

    What could I do to rank for my main keyword? Anything else besides just using it a LOT as anchor text in backlinks? Does mentioning the keyword in pages/posts have any effect on my frontage? Should I maybe include internal backlinks to the frontpage with my keyword?
  2. silentbauer

    silentbauer Newbie

    Oct 19, 2011
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    Does the design allow for you to have any kind of static text anywhere on the page? Even if it's a small section all the way at the bottom where you can throw a paragraph or two OR some sort of jquery expand/hide accordion or slider. Some sort of optimized static text would be ideal. That along with an optimized title and internal anchor links as you suggested should work.
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  3. gogreen

    gogreen Power Member

    Jan 23, 2014
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    To rank a homepage, you need a lot of brand links. Brand links are links with your site name, not your target keywords. For instance, evite.com ranks #3 for a highly competitive keywords "invitations", and 99% of links to the home don't have anchor text "invitations". Those links look more natural. Too many links with target anchor could actually get your site into trouble because they don't look natural.
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  4. Silverbak

    Silverbak Junior Member

    Sep 29, 2014
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    If you are trying to establish an authority site, why the hell are you trying to rank the home page? How often do YOU hit the home page of an authority site from a search that YOU conduct. Almost never. Don't try to rank the home page. Google doesn't want them in their results - don't fight the river.

    Concentrate on categories, guides, landing pages, etc for various (multiple) long tails.

    Do figure out (via various widgets) how to keep LINKs to your most important articles on the front page in one or two of the various magazine's sections to send some homepage link juice to the inner pages.
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    Last edited: Dec 5, 2014
  5. upstarter

    upstarter Regular Member

    Apr 29, 2014
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    I wonder too why some people are obsessed in ranking their homepage when it acts only as a doorway to the more important parts of the site like articles and guides. While I my self have a simple but quite attractive homepage, I focus more on ranking the main articles. Funny thing though is, even if I have no links pointing back to it, I still see my homepage ranking in top ten of G's page 1 results in my niche, which is full of scraper, spam, and blogspot crap sites.
  6. EvidenceSEO

    EvidenceSEO Newbie

    Dec 8, 2014
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    When going for magazine style themes, you will need to have a brandable domain so you can rank for your brand.
  7. xlcrash

    xlcrash Senior Member

    Dec 20, 2009
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    Don't be obsessive with your home page rank... If people like your content they will go to home page to see and how the time is passing your home page will also rank (naturally)...