Hi guys, I've been trying to establish an authority site about a topic that involves trends and events in addition to static information and guides. I found for myself that a magazin style frontpage works best for this, where you always see the newest content for each category and in addition have a menu to access the static info and guides. As I have written quite some content, I am already getting ranked for most of my guides and the static info, as well as some posts about events. Of course, mainly for the keywords of these posts/pages, as well as some longer keywords. But that's not my problem. My problem is that it seems hard without any real possibility of on-page SEO and always changing content on my frontage to rank my frontpage for my main keyword. Let's say my main keyword is "guns", then my pages are about shotguns, firing ranges, revolvers, etc. but I can't really rank for guns. What could I do to rank for my main keyword? Anything else besides just using it a LOT as anchor text in backlinks? Does mentioning the keyword in pages/posts have any effect on my frontage? Should I maybe include internal backlinks to the frontpage with my keyword?