Alright, I have a client that wants me to build an authority site for them. However, their primary search term that they want to rank for has 5 million exact (quoted) search results and 346 million (non-quote) search results. I understand that backlinks will help, but I do not want to treat this as a get it to the top (and hope Google doesn't slap me). I feel that we should offer the following: 1. On Page SEO: Proper Titles For Each Page Proper H1, H2 and H3 Headings Deep Linking Throughout The Website 2. Off Page SEO Submitting To All Major Search Engines Submitting To All Major RSS Feeds Content Relevant Forum Posting (Not Spam Comments, Actual Comments Meant To Help The Reader) 3. Backlinks Try To Find Link Partners In Same Niche (Not A Competitor) 4. Content Focus On Creating Content (LSI Keywords) That Push To The Primary Keywords Making Sure A New Post, Comment, Etc... Is Posted Each Day What else do you guys recommend? How long do you think it would take to rank this site in the Google Top 10 results? The other domains have been registered for 10+ years and this will be a new domain. Thanks guys for all your input.