I was just wondering how as to how you would go by ranking a product review site? I've got: - A main keyword(s) (eg. iphone apps/iphone app reviews) - Product/App reviews (eg. Clash of Clans, Spotify) - Articles and News about certain Apps So how would I go about ranking my main keywords? Or do I not try to rank my main keywords but try rank the keywords in the articles, eg. "Spotify news" or something like that? Basically the site is like a cnet.com just on a smaller scale. For my product reviews, do I have to try build links to each article separately or do the products rank based on the strength of my main site? I'm sorry if my wording is horribly put but it's 3:12am here. Help would be much appreciated. I've found this thread (http://www.blackhatworld.com/blackhat-seo/white-hat-seo/335934-ranking-product-review-site.html) but it wasn't everything I needed.