GNews
Elite Member
- Oct 30, 2020
- 1,677
- 1,071
So, lets talk about a way I defeated the 'odds'
People once told me I couldn't rank an EMD (exact match domain) for its trending keyword within 2 weeks.
At this time, I was a part of a forum of Professionals and opened a case study, to keep my notes clear and focus.
Why was I logging this?
At this point of time, I need to have my thoughts clear. I had lost everything I had, behind helping my child's mother and a family member. I gave up all my time and money, trying to resolve their issues. Then I found myself going down from the highest point of my life to near no income flow (b/c I didn't manage my time; lost my biz and used my money) and was burning through my last .
Couldn't even afford a place to live and was living out of the brand new Jeep Wrangler I bought the December before. High to low in about 1 year.
I was down to a eBay drop-shipping biz (b/c I had no money to invest) and i found a trending product that no one trademarked and I could buy all the EMD domains. A watch.
I wanted to have clarity on every move i made.
So what happened? Because of that post, people became fans of my growth. I was honest about losing it all, etc and rebuilding.
I told people I would have the site ranking in 2 weeks and they said it's impossible. They said back-links would kill it, etc, blah.. However, one guy reached out and gave me 1 tip. 1 which i needed. He told me don't overdo it with my anchor text being 'money keywords.' And to make sure I have a 3 of 10 [ 3:7] ratio for 'money anchors' vs ' generic anchors"
results: Within 2 weeks I was ranking. Brand began earning $5k-$7 a month.
How I did it?
1 ) I bought the EMD
2) I created a site rich with written content
by looking for relayed keywords and making a page for each keyword that I could; pacing myself at writing like 2000-3000 words a day ( I was doing this from a public library in Hamilton Mills; GA and a Barnes & Nobles book-store. I was homeless at this time, living in my car. Sleeping in truck-stop parking lots & wal-mart parking lots. $10 showers at the truck stop)
3) White hat SEO: back-links | Getting my brand in the news
I did not have my business yet but I had been working with Google News since 2004 or 2002. Not even sure which year. But, I know/knew a lot about Google News b/c I worked with them. Knew that syndication happens when doing certain things and bigger sites pick up content when headlines and content are well done. And I knew with a lot of back-links my site would rank higher and higher for different keywords that fit the product niche.
I began writing news and giving it to different blogs.
Lots of benefits: My plan became, re-invest a small portion (maybe 10%) into getting my brand in the news. And also to get those articles linking to my site. Make myself EXTREMELY VISIBLE in every place people looked.
I even hired a writer or two to help.
I took out some affiliates with this brand, especially after I got trademark registered.
4) Original Media (images, videos, etc)
A lot of people forget this one tip. Google search judges many sites on originality, uniqueness. This includes images and videos. I paid a fiverr photographer to shoot photos of my product (100s). I had him send me a copy of all raw images on disc and video of the product on a rotating stand. Did some edits to all of this to create original content and commercials.
This way, all images on my site could show up in Google Image Search as well. Image search tries to avoid duplicate and the technology to recognize duplicate images by pixels is AMAZINGLY GREAT. So if you dont have original images, you're failing.
I would have 2-4 original images on every page of my site. More uniqueness for the page. More points for SERPS from what I could tell.
Also, the original videos, I turned into commercials (info commercials and some 'viral attempts' for entertainment value; example - me running over product with car tire or setting it on fire). I then placed those on my "official YouTube" and then put those videos exclusively on my site. The embed helped the YoUTube videos rank and the content helped the site rank up because people would stay and watch the videos on-site, HIGHER RETENTION.
The competition died immediately b/c they couldn't keep up with my original visual content, which showed packaging I had created, etc.
End results.
This project saved my life. Helped another guy I know make money. Got me back stable, moved to a new country.
The lab study also made me realize I had a unique talent I had developed from being involved with Google News sites or so long. Especially in understanding what readers, actually want to read. I organically learned it inside and out, pretty much and gained an education during the 'hustle.'
And after 2.5 years, I sold that watch business to a company in India.
Hope this random post helps some of you.
hope you find a jewel here,
- GNews
People once told me I couldn't rank an EMD (exact match domain) for its trending keyword within 2 weeks.
At this time, I was a part of a forum of Professionals and opened a case study, to keep my notes clear and focus.
Why was I logging this?
At this point of time, I need to have my thoughts clear. I had lost everything I had, behind helping my child's mother and a family member. I gave up all my time and money, trying to resolve their issues. Then I found myself going down from the highest point of my life to near no income flow (b/c I didn't manage my time; lost my biz and used my money) and was burning through my last .
Couldn't even afford a place to live and was living out of the brand new Jeep Wrangler I bought the December before. High to low in about 1 year.
I was down to a eBay drop-shipping biz (b/c I had no money to invest) and i found a trending product that no one trademarked and I could buy all the EMD domains. A watch.
I wanted to have clarity on every move i made.
So what happened? Because of that post, people became fans of my growth. I was honest about losing it all, etc and rebuilding.
I told people I would have the site ranking in 2 weeks and they said it's impossible. They said back-links would kill it, etc, blah.. However, one guy reached out and gave me 1 tip. 1 which i needed. He told me don't overdo it with my anchor text being 'money keywords.' And to make sure I have a 3 of 10 [ 3:7] ratio for 'money anchors' vs ' generic anchors"
results: Within 2 weeks I was ranking. Brand began earning $5k-$7 a month.
How I did it?
1 ) I bought the EMD
2) I created a site rich with written content
by looking for relayed keywords and making a page for each keyword that I could; pacing myself at writing like 2000-3000 words a day ( I was doing this from a public library in Hamilton Mills; GA and a Barnes & Nobles book-store. I was homeless at this time, living in my car. Sleeping in truck-stop parking lots & wal-mart parking lots. $10 showers at the truck stop)
- great landing page that was an adventure to read. 1000+ words of content
- had 3 long-tail/deep-linked pages linked to exclusively from home page
- I created a news page, where I wrote original news on the brand, 500+ words of content each page.
- Front page shared the top 4 most popular articles.
- no content here had long-tail / deep-linked content
- I had an about us page
- this page had exclusive long-tail/deep-linked content
- created the product page
- had a 600+ word description
- within description had 1 deep-linked page (exclusive)
- many of my deep-linked pages had deep-links
- many of these pages were 1000+ words. Some were even up to 5000 words.
- i wanted google's spider to get lost in the depth of my site
3) White hat SEO: back-links | Getting my brand in the news
I did not have my business yet but I had been working with Google News since 2004 or 2002. Not even sure which year. But, I know/knew a lot about Google News b/c I worked with them. Knew that syndication happens when doing certain things and bigger sites pick up content when headlines and content are well done. And I knew with a lot of back-links my site would rank higher and higher for different keywords that fit the product niche.
I began writing news and giving it to different blogs.
Lots of benefits: My plan became, re-invest a small portion (maybe 10%) into getting my brand in the news. And also to get those articles linking to my site. Make myself EXTREMELY VISIBLE in every place people looked.
I even hired a writer or two to help.
- 1 article per 2-3 days we my goal , topping Google News
- My goal in writing style/quality was High quality / high retention from readers. This was to get articles ranking as high as possible in search and those articles pointing to my site for 'money keywords'
- I also sometimes did Tier 2 articles , targeting keywords, then linking to other articles
- Sometimes I even did Tier 3 links that linked to Tier 2s and Tier 1s
- the goal here was, no matter how Google shuffled the deck, i had some articles on top of search pointing to me
- Also, linking to social media was important. Google values Social Media profiles highly and when one seems to be 'official' they take over search and then you need those links pointing to your site to give it the 'official' credibility; this further locks in the #1 spot
I took out some affiliates with this brand, especially after I got trademark registered.
4) Original Media (images, videos, etc)
A lot of people forget this one tip. Google search judges many sites on originality, uniqueness. This includes images and videos. I paid a fiverr photographer to shoot photos of my product (100s). I had him send me a copy of all raw images on disc and video of the product on a rotating stand. Did some edits to all of this to create original content and commercials.
This way, all images on my site could show up in Google Image Search as well. Image search tries to avoid duplicate and the technology to recognize duplicate images by pixels is AMAZINGLY GREAT. So if you dont have original images, you're failing.
I would have 2-4 original images on every page of my site. More uniqueness for the page. More points for SERPS from what I could tell.
Also, the original videos, I turned into commercials (info commercials and some 'viral attempts' for entertainment value; example - me running over product with car tire or setting it on fire). I then placed those on my "official YouTube" and then put those videos exclusively on my site. The embed helped the YoUTube videos rank and the content helped the site rank up because people would stay and watch the videos on-site, HIGHER RETENTION.
The competition died immediately b/c they couldn't keep up with my original visual content, which showed packaging I had created, etc.
End results.
This project saved my life. Helped another guy I know make money. Got me back stable, moved to a new country.
The lab study also made me realize I had a unique talent I had developed from being involved with Google News sites or so long. Especially in understanding what readers, actually want to read. I organically learned it inside and out, pretty much and gained an education during the 'hustle.'
And after 2.5 years, I sold that watch business to a company in India.
Hope this random post helps some of you.
hope you find a jewel here,
- GNews
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