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How To Rank A Local Business?

Discussion in 'White Hat SEO' started by Thyphen, Apr 9, 2009.

  1. Thyphen

    Thyphen Registered Member

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    So I am into internet marketing and seo etc. and my friend is starting a local business so I figured I would come here and ask around about how to rank a local business on google. Say if some one typed in San Francisco Urban Clothing his website would come up first...

    Right now if you type that in a lot of what looks like to be garbage comes up...
     
  2. Choronzon

    Choronzon Power Member

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    Do some blog posting, get an automated tool. Do some social sites like Digg etc, use PRStorm to add more backlinks. A local business would be REAL easy to rank for. I'm a bit bored so I could give you a hand if you want.
     
  3. Thyphen

    Thyphen Registered Member

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    His site isnt up just yet but would a link wheel work well?
    Also do you mean create a spereate say blogger blog about them and have a link to there
    site on it and have them post updates about the business there?
    (most likely using geo-targeted keywords in the posts?)
     
  4. kaizersuzi

    kaizersuzi Junior Member

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    Here is a quick way to improve the exposure of a local business. It's google local, the direct link is below. It's free and does work like a charm.

    Code:
    https://www.google.com/accounts/ServiceLogin?continue=http%3A%2F%2Fwww.google.com%2Flocal%2Fadd%2FbusinessCenter%3Fgl%3DUS%26hl%3Den-US&service=lbc&hl=en-US&gl=US
     
  5. shockwave

    shockwave Junior Member

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    Add the business to Google Local / Google Maps

    "Use the Local Business Center to create your free listing. When potential customers search Maps for local information, they'll find your business: your address, hours of operation, even photos of your storefront or products. It's easy, free, and you don't need a website of your own."
    www.google.com/local/add

    Edit: Kaizersuzi beat me to it - link directs to the same page
     
    Last edited: Apr 9, 2009
  6. Thyphen

    Thyphen Registered Member

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    What about for almost strictly internet based stuff... Or like if they are offering a service... No real store front, done out of home etc... Or if it was clothing there store was online but wanted to geo-target to local people...
     
  7. shockwave

    shockwave Junior Member

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    Use geographic keywords in content and backlinks to target. Not having any address is a disadvantage with Google filter - most legitimate local businesses have an address - and most business that are only online do not limit to local market
     
  8. kaizersuzi

    kaizersuzi Junior Member

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    Use geotargeing plugins if you a have a website (search bigG for that)
    use local newspapers (most of them are free or very cheap)
    Use sites like gumtree or CL to target local customers

    Hope this will help
     
  9. robertstr

    robertstr Power Member

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    Yeah try geo targeting with gmaps...ukescuba a member here has a membership product that is pretty cool, chat him up. He is an expert on geo stuff and an all round nice guy.
     
    Last edited: Apr 9, 2009
  10. asoduk

    asoduk Registered Member

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    I have a similar business model that I am working with: national product, but also a local presence. I have use all of the big search engines' local directory submission services in addition to the usual SEO stuff. If you want to truely optimize for local (only) you need to make sure to have all of your local contact info all over the site. You can then use all of the normal methods here to promote it that way. This is how most businesses do it anyhow (although most just happened natually). If you were promoting something without a face (think of a big mail order company) local search optimization is pretty much useless.