Hey There! Try to go online with Facebook and search for popular brands like Coca-Cola and Ford and you will notice that they have a huge social following. Not only that but these brands are taking that opportunity to post promos, advertisements, pictures and basic status updates to keep their fans engaged. Since people are more occupied in social networking sites on their computers and phones these days, it only makes sense that you should create a social presence as well. You can even try looking for Doppler Internet which is a thriving online business opportunity and discover that there are hundreds of people subscribed there. Unsurprisingly, its founder Carl Doppler has a Facebook presence as well. The best thing about creating that presence is how easy it is to get started. Even if you do not have your own business website, focusing on social networking is a smart choice and it will definitely save you time and money. Sites like Facebook offer very easy tools to create a page for your business. As long as you have a Facebook account, you can use the Pages feature to go through the simple steps in page creation. You enter your business, think of a profile and cover photo, and enter the vital details of your business. Then you can proceed to uploading photos of any products or services you offer. After that, you can get your friends to subscribe to the page and advertise the page in other areas. Social networking doesn't equate Facebook either. Don't forget that there are numerous other social networking services like Twitter, Instagram, LinkedIn and Pinterest. Once again expanding your business to these services isn't so difficult and with some time set aside, you can customize the pages as well. Attract your target audience to these pages and do your end in providing updates and your audience should stay engaged.