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How to promote web design services?

Discussion in 'BlackHat Lounge' started by SpellZ, Oct 30, 2012.

  1. SpellZ

    SpellZ Regular Member

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    So I design and code simple wordpress websites. my target market is small/start-up businesses and personal use sites (blogs, etc.)

    I charge people $500 for coding + design. turnaround time around 1 week.

    what can I do to increase the # of ppl?

    I started to tell people that if they reffer you, they get $100.
    that didn't work...
     
  2. JimmyWong

    JimmyWong Registered Member

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    You need to convince the decision maker that by going with you they will get a good ROI.

    It's all about engaging with the potential clients. Phone calls, visits, social media etc.

    Personally I think $500 is too cheap for a website.
     
  3. SpellZ

    SpellZ Regular Member

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    Between me and you $500 IS very cheap for a website, but one-person team might not afford that much... you know? PLUS, if I charge more, I feel like they expect a lot more, and I can't provide complex wordpress structures
     
  4. JimmyWong

    JimmyWong Registered Member

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    I think I've seen some of your work SpellZ and from what I remember they're pretty good. You can get easily obtain $500+ from an offline client.

    Another thing to consider is - do you really need to sell a client a Wordpress website? I'd suggest selling a client HTML website and charging per hour for updates should they need it.

    If you can't provide more complex Wordpress structures It's worth making the effort to learn, or raise your price and subcontract elements of the site to someone else. Double your price, subcontract $200 worth of work and you're still left with $800.

    Good luck.
     
  5. SpellZ

    SpellZ Regular Member

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    Thing is (and I just might be playing devil's advocate here) I'm not sure that small/start-up businesses OR people who need it for personal use (DJs, make up artists, etc.) have... I don't know... over $500 to spend on a website...
     
  6. ShabbySquire

    ShabbySquire Power Member

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    Good question op.

    On a seperate note; what I don't understand is how ebay sellers sell a full site for about £30 ($50)? This includes free lifetime hosting (if to be believed), & free domain registration.
     
  7. Zak_A

    Zak_A Jr. VIP Jr. VIP Premium Member

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    This is exactly the business I'm in, and as every freelancer in the offline world, I can tell you that the best client ever is the referred client (i.e. prospective client who heard about your services from a previous satisfied client).

    The hardest part is of course to find the first few clients.

    Here are a few advices from my own experience :

    - No respectable webdesign agency charge less than $2'000 for a quite simple website. $500 is way to cheap in the offline world, your clients want quality, they won't go for an offer that sounds cheap. (As they say, "you get what you pay for")
    - Though you can still charge this to your first clients to attract them and get the ball rolling, but tell them that this $500 is a special and very limited time "portfolio price" offer to launch your business.
    - To start up your business, first make sure you have your own good looking website and especially a portfolio, which is the most important part to showcase what you can do.
    - If you don't have many previous works to put in the portfolio, then just create some! People don't care if this is for a real client or just for "demo" purpose, they want to see what you are able to do.

    Here are a few ideas to get your first clients and get the ball rolling :
    - Try to send out letters/flyers to small businesses in your area, and follow up with a call a few days later. (I hate this part, but it can actually help find new clients)
    - Get some business cards and always have them in a pocket ready to hand out.
    - Tell everyone around you about your business and hand them your card, don't miss any occasion ! You never know who knows who, sometimes the most unexpected of your relationships can bring a prospective client to you.
    - Look for upcoming events at your local chamber of commerce and congress center and go to as many networking event as you can, then just socialize and introduce yourself and your business to anyone out there and give them your business card (and flyer if you have made some).

    This is about the secret to my whole business I just gaveaway, if you're dedicated to do this well, this can only work :)
     
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  8. JimmyWong

    JimmyWong Registered Member

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    They do. Anyone starting up a business in the developed world (especially Canada!) has access to $500 +. Your job is to convince them that they will get a good ROI if they go with you.

    Why are you going for such poor & broke clients anyhow? It could be worth considering going after better clients to begin with.
     
  9. SpellZ

    SpellZ Regular Member

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    Zak_A, JimmyWong

    Thank you so much! You guys gave me a lot to think about!
     
  10. sukataetumba

    sukataetumba Senior Member

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    it is never about price, it is all about value. you can charge them whatever price you feel is right for you. if they don't agree, then you failed to show its value.
     
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  11. SpellZ

    SpellZ Regular Member

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    Wise words.

    Okay,

    So should I list my price on the website? Or no?
     
  12. Zak_A

    Zak_A Jr. VIP Jr. VIP Premium Member

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    I chose not to. My website invites people to get in touch with me to "get a free quote".

    This is a wise move IMO because different clients may ask for different stuff, you can't charge the same for all of them, so better not disclose a definitive price.

    Though you can list a price to give them an idea of necessary budget, but make sure you put it like "starting from $XXXX", so you remain free to charge more for more demanding clients.
     
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  13. SpellZ

    SpellZ Regular Member

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    Ahhhh!!! Makes sense!

    THANK YOU SO MUCH! +1 Rep
     
  14. sukataetumba

    sukataetumba Senior Member

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    you can rephrase starting from $XXXXX to as low as $XXXXX

    makes it more attractive, it's really up to you though
     
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  15. SpellZ

    SpellZ Regular Member

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    Will use everything! Thanks a million!
     
  16. mrsix

    mrsix Power Member

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    Cold calling.
     
  17. jonvital

    jonvital Junior Member

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    your portfolio is what speaks for you
     
  18. extremeboy

    extremeboy Jr. VIP Jr. VIP

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    make your own site of service with portfolio + payment gateway to pay asap.

    Then market it via:
    Adwords
    Forums
    Fb
    etc

    I think it will work for you :)
     
  19. matt broody

    matt broody Junior Member

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    try to advertise your services on craiglist, forums

    also you can try to setup adwords campaign
     
  20. SpellZ

    SpellZ Regular Member

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    I was thinking about that...
    But all sites are so different with such different requirements...
    I don't know how I would price it...