One of my friends is into Tools & Fixtures Manufacturing business. His office is in South India. I am helping him out in building a website (using wordpress) so that he can get both National and International orders through his website. It?s just that he wants the International companies to outsource the tools manufacturing to his company for an affordable cost. I need suggestions to get his business started. These are what I have in mind as of now: As his site is not a random or personal website, it will not be of much help if I promote it in twitter or other social networking sites. However, I will be promoting it through such networks but then it won?t get much traffic like how it would do for a movie or celebrity blog. Huge traffic is not my motto but the targeted traffic who can give him business. The next place I am planning to promote is International Online Classifieds (the ones in the UK, USA, Singapore, etc) Optimize the website (On Site SEO) for related keywords so if in case someone is searching for it then his website will turn up on the first page. What other ideas can you think of?