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How to produce content without being keen/interested in what I'm selling?

Discussion in 'Associated Content & Writing Articles' started by Chris879, Nov 13, 2014.

  1. Chris879

    Chris879 Newbie

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    Hello,

    I've got a nice shop and all the technical skills it takes to setup processes etc.
    But if it's getting down to content in my nice, I'm quite .. uninterested and repelled by the thought of writing anything.

    The thing is:
    It's all about DIY, crafting etc. - so plain content doesn't really work, it needs to be tutorials and crafted things to inspire / getting shared.
    And it's in German - so I can't use cheap VPA and outsource stuff easily - yet I'm on a tight budget.

    Any ideas and suggestions on how to approach that issue?

    Thanks,
    Chris
     
  2. Nino2011

    Nino2011 Junior Member

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    Here's a cheap and efficient idea: buy content from your current clients and give them in store based on the quality and the medium used for their content (text/videos/photos)...

    If you're doing this for a while, you already have some repeat clients that would gladly help you out.
     
  3. nameless7

    nameless7 Regular Member

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    Why do you think you can't use cheap outsource? I'm sure there is not a big deal to find freelance writers in Germany
     
  4. Chris879

    Chris879 Newbie

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    I just started with the store and asked everyone so far whether they could take some pictures of products for me to post.
    But out of my 20 sales so far, there was only one who sent me some pictures and not text. Some initially said yes but from there to producing pictures/content - it's quite a way.

    Sure, I could fine some written content. Even could translate some stuff (did already as well).
    But my niche doesn't work like the others IM things. It's about pictures and best of all tutorials with plenty of awesome step by stap pictures and instructions (and that's not cheap anymore if someone spends like 5 - 10 hours on producing one piece of content and needs material for it as well)
     
  5. Madhat27

    Madhat27 Newbie

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    Why have you set up a business you're not interested in? Or is it just the content aspect?

    Either way, you're just going to have to knuckle down and get it done. I'm sure there are other businesses offering the same kind of thing in German. Adapting it for your needs might save some time, but ultimately you may just have to put the effort in, whether you're interested in it or not. It's called work for a reason.
     
  6. KingServers

    KingServers Newbie

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    I would recommend you to hire for a professional content writer or you can purchase specific content on related topic to what you are selling. If you do not have interest then you will not come up with good content which users will find valuable to read. So it's better you get your work done from experienced person.
     
  7. wisdomkid

    wisdomkid Jr. VIP Jr. VIP

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    Since entering several keywords, i have always found people who are willing to write articles for me. You can contact some students who are studying crafts to write some tutorials for you for a handsome fee.
     
  8. chickensalad

    chickensalad Registered Member

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    That sounds about right to me.

    Have you thought about incentivising your customers? If they've bought something that you can turn into a how-to article, ask them to take photos of each step and in return give them a discount off their next purchase / chuck in something inexpensive which they'd value greatly.

    Get excited about your project and add in a little hustle - it looks like you already have a network around you, you just need to figure out how to activate it.
     
  9. WizGizmo

    WizGizmo Super Moderator Staff Member Premium Member

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    Thread moved to the "Associated Content & Writing Articles" section.
     
  10. xlcrash

    xlcrash Senior Member

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    Outsource your content or don't do it... You must have some interest in your niche except money...
     
  11. Etranger

    Etranger Newbie

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    To be honest, you just have to treat it like a job. Ya know?

    Doing it solely for money is fine as long as you can create decent content. I write about stuff every day that I don't care very much about, but it still brings in enough money for me to pay my bills.