How to pick good Keywords for PPC ads?

I am looking to try out running Bing PPC ads, but a bit unsure what I should be looking for when it comes to good Keywords to run ads on. As of right now I don?t have any market or niche as I?m trying to use Bing keyword research tool "Bing Ads Intelligence" with a huge list of random keywords to try and find niches that have low cost CPC, about under $0.15 to start out with.

However I?m not sure if the past performance of a keyword is something I should be concerning myself with, mainly number of searches that month, impressions, clicks and CTR. So for example looking at one keyword I got data for ?how to draw a car?(I don?t care about this keyword itself, just an example), Bing Ads Intelligence is telling me that last month there were 2,476 searches and over 2000 impressions, but only 8 clicks. So even though there are a good amount of people searching about this, is the low clicks a sign that this keyword/niche is something people are not willing to click on ads about or is it a sign that the current ads being run under that keyword are bad and there is low competition?

Mainly do I want a keyword/niche that has signs of already doing well for others or is something with almost zero past clicks, but good amount of searches a sign that maybe it?s just an untapped market? Obviously the easiest way to find out would be to build a website and start a campaign, to see how it goes and in the future when I know more about what I?m doing I?m sure I will, but I am still learning all of this and would rather not waste my time on something that is obviously not worth it.

One other random question for anyone that uses Bing Ads Intelligence, but what exactly is ?Avg Bid?? I would think it?s similar to the CPC, but sometimes they vary wildly from each other.

Thanks.

What you do is scrape your competition's keywords. You can do this easily by using a service like spyfu or keywordspy.

You can also see which text ad has been running the longest. It's a great tool for ppc.

^^ That's actually pretty sweet seeing how long a text ad has been running for. Gonna check that out.

I try to go with stuff that's getting clicks. You can always test, but starting out go for things that are getting the click traffic.

Bid is interchangeable with CPC for PPC. How much you're willing to pay.. or bid. I usually bid lower than Bing's average and with a high quality score it still gets clicks.

If you want success first find an awesome product.Once you got it the keyword will be the easy part

Paper-Boy said:

What you do is scrape your competition's keywords. You can do this easily by using a service like spyfu or keywordspy.

You can also see which text ad has been running the longest. It's a great tool for ppc.

Click to expand...

Thanks I never really thought about that, I will need to keep this idea in mind.

flipzseo said:

I try to go with stuff that's getting clicks. You can always test, but starting out go for things that are getting the click traffic.

Bid is interchangeable with CPC for PPC. How much you're willing to pay.. or bid. I usually bid lower than Bing's average and with a high quality score it still gets clicks.

Click to expand...

Thanks and yeah that's what I was thinking, that starting out I should go for keywords/markets that have signs of already getting clicks and success. Also thanks for clarifying Avg Bid vs CPC. I'm still new to PPC and I didn't even know you could bid lower than the average shown.

IMerSince1997 said:

If you want success first find an awesome product.Once you got it the keyword will be the easy part

Click to expand...

Of course this would be a lot better way to do it, but right now I have no ideas of any markets or niches to go into. Plus whatever I do decide to go into is going to be something I have no current knowledge about, so I wouldn't really know what a amazing product would be. That's why I'm going the other way around, find the market 1st and the products 2nd.

I do have one last question however, when searching for keyword performance what match type should I be looking at Aggregate, Exact, Phrase or Broad? I know when doing SEO you want to look for Exact, just wasn't sure if it was different when looking at PPC.

Thanks