lets say I am trying to rank for "wedding planner los angeles" (this is not my actual keyword) in the past, you would pick EMD weddingplannerlosangeles.extension today, I think for very valuable keywords EMD penalizes you, especially if the domain seems unnatural. For example, who would randomly pick weddingplannerlosangeles for their domain unless their were trying to manipulate the search results? it's unnatural. so with that said, I am trying to pick a domain for "wedding planner los angeles" and here are my options: EMD weddingplannerlosangeles (intention clear, valuable keyword, exact match) plural: weddingplannerSlosangeles (now the domain is not so EMDish. intention not so clear. maybe he is not trying to manipulate rankings? city first: losangelesweddingplanners (even less EMDish. Los angeles wedding planner is not a valuable keyword. only wedding planner los angeles is a valuable keyword. it's also plural. This is not an EMD. he is not trying to manipulate rankings) how do you make your domains not so EMDish? by making it plural, or what? or it doesn't matter and you can just pick the EMD?