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How to outrank Zillow, Trulia

Discussion in 'Black Hat SEO' started by Xpand, Mar 28, 2014.

  1. Xpand

    Xpand Regular Member

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    Hey guys, anyone have experience in getting in front of websites like Zillow and Trulia?

    They are showing literally in any search, any city, even suburbs and smaller surrounding cities. On a lot of searches Zillow is 1st, with barely any onpage SEO and less than 10 backlinks. (Zillow individual pages have usually PR3 and TF of ~30)

    Examples:
    http://prntscr.com/34t9sf
    1st one big portfolio website
    2nd Zillow
    3rd some private agency

    http://prntscr.com/34ta4o
    1-2 same as above

    I'm looking at suburbs where competition (mostly Zillow) has very poor/none onpage SEO and usually just a handful of random links (or none).

    I'm open to any tips and suggestions. Thanks
     
  2. Xpand

    Xpand Regular Member

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    Bump bump bump...
     
  3. gold33

    gold33 Registered Member

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    Unfortunately, I don't have a ton to add here other than I'm currently in the process of buying a house and had a very similar thought occur to me recently after spending hours on both of those sites. It's impossible for them to dominate every local niche.
     
    Last edited: Mar 28, 2014
  4. ThopHayt

    ThopHayt Jr. VIP Jr. VIP Premium Member

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    Here is why they rank so well. Their "free listings engine" that they give away to idiot real estate agents to use on their sites actually have backlinks in them and collect linkjuice like mad. So you have a bunch of morons thinking they're being given a gift, when they are actually having PR stolen. And the hundreds of thousands of these links off quality niche related sites has made them like Amazon, unbeatable.
     
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  5. gold33

    gold33 Registered Member

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    That makes a lot of sense. Still, there have to be some longtail opportunities you could find and exploit.
     
  6. Xpand

    Xpand Regular Member

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    Yep I know about this, is ridiculous...

    Check these examples, is total crap:

    Zillow 2nd
    http://prntscr.com/34y6c5
    http://prntscr.com/34y6kc
    http://prntscr.com/34y6sm



    What if we target like suburbs, do full onpage and go full throtle with quality backlinks, is it worth it?
     
  7. clovers

    clovers Junior Member

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    There has to be a way to some how beat them. Every Real Estate Agent has access to the MLS in their area and can advertise these listings just like Zillow and the other top sites. Most Real Estate agents just are behind the times in technology.
     
  8. ThopHayt

    ThopHayt Jr. VIP Jr. VIP Premium Member

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    Beating them... well, that depends upon what area you are in. I've done a lot of real estate SEO in my day and in big cities for any keyterm with the work listings it's pretty tough. In Manhattan for instance they own the #1 AND #2 spots for "manhattan real estate" somehow.

    Between them, Realtor.com, and Trulia it's a tough game. It USED to be that you could blackhat your way up the laddar, but now that gets slapped hard pretty quick and realtors like long term results. I wish I had an easy answer, but the real answer is probably gobs and gobs of money to buy paid links. And even then you likely won't outrank them. It is very much like going against Amazon. Either pick longer long tails, or smaller suburbs I guess. Only problem is suburbs don't drive traffic.

    If anybody else has experience in this chime in if I'm wrong.
     
  9. basilloverz

    basilloverz Newbie

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    Its difficult to but not impossible to outrank them. Its all about niche related backlinks.
     
  10. styles7

    styles7 Newbie

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    I was looking for the same information about beating Zillow and trulia.

    about half a year ago I looked into some real estate keywords in my area.

    at the time the top 10 search results consisted of Zillow, big real estate sites and real estate agent websites.

    the real estate agents had decent wordpress sites and were also getting some SEO work done by agencies.(on page seo and backlinks)

    fast forward ... and now the first page of google is completely taken over by Zillow,trulia and big real estate brokerage companies.
    With almost no back links..

    I was going to try to rank a real estate agent for search terms like

    "city" real estate


    these terms get a decent amount of search volume and the pages that rank for them have no backlinks..so im wondering how can they be beat?

    I viewed the real estate agents websites that had ranked before and it looks like they were doing all of the right things..they were listed in some real estate directories and had some decent backlinks ..now they are on page 2 and beyond.


    maybe you must include a feed from the mls/IDX ?

    maybe links from high pr/ aged domains will help out?

    any ideas on how it can be done?
     
  11. ThopHayt

    ThopHayt Jr. VIP Jr. VIP Premium Member

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    Like I said, it comes down to pay-to-play. It's technically possible but even at my cost as an agency it would probably be over $500/month (I don't even want to guess how much Manhattan type areas would cost)... and very few real estate agents are willing to pay $800+ a month for SEO. Which is also part of why you see very few of them ranking top 5. I actually have a client I managed to get ranked top 5 in a few cities, but it was a gigantic pain in the butt and I don't feel like I was even paid enough. Moral of the story, unless they got big bucks stay away from real estate SEO, there are easier and more profitable niches.
     
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  12. styles7

    styles7 Newbie

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    thanks for that info..
    im trying to help out a real estate agent so im just going to switch the strategy a little..

    I found a few realted keywords for the area that Zillow and trulia are not on so I can go for that..im thinking of maybe trying to rank for mls listing numbers.. for better qualified leads..