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How to optimize per country

Discussion in 'Black Hat SEO' started by agazerboy, Sep 8, 2013.

  1. agazerboy

    agazerboy Registered Member

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    I have one keyword that I want to optimize on. I am not targeting the whole world. I want to get at the top in a small niche in my own country only. Are there any specific ways to get this?
     
  2. the_demon

    the_demon Jr. Executive VIP

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    Yes, there are many ways to go about it. Here's a few general tips.

    *** UK is just an example country for below, sub it out with your specific country's details ***

    1. Use a web host from your country, make sure to ask that your server's IP Address will match your country
    2. Explicitly target your country in Google WebMaster tools
    3. Use a geo specific TLD, so if you're in the UK a good TLD would be .co.uk as an example.
    4. Write in the native language of your country or dialect of your country. Example; If you're in the UK be sure to use UK English dialect.
    5. If you're doing this for a local business be sure to use Rich Snippet Markup --> https://support.google.com/webmasters/answer/99170?hl=en
    6. Use signals in your anchor text like: my keyword +country name , so if in the UK something like: buy used cars in the united kingdom , would be a good long tail idea.
    7. If you're using a generic TLD like a .com structure your urls like this www.example.com/uk/subpage.php
    8. Use geospecific text, so you might have a H1 tag something like <h1>Best used Cars in all of the UK</h1> , you can also do things like pick a few of the top cities you service and mention them in a text box: "Our car rental services are available in London, Liverpool, Sheffield."
    9. If you have a phone number for your business use a toll-free or geo-specific phone number.
    10. Use geo-specific images w/ proper alt tags. So something like a map of the UK and then in the alt tag say "John's auto body shop, London, UK"

    A key here is to use each specific element sparingly and properly to deliver a good user experience, but of course providing a combination of signals that show your services/products are region specific. Avoid over doing this and shoving UK in every alt tag, that just looks spammy and may lead to an over optimization related penalty. A light "dusting" of geo specific elements is usually enough, you don't need to list every single city in your country and stuff like that,... that just makes you look real sketchy to human users and to Google.
     
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    Last edited: Sep 8, 2013
  3. Ontealdon

    Ontealdon Regular Member

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    Work to rank your keyword on your country, but don't limit yourself to that.
     
  4. agazerboy

    agazerboy Registered Member

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    Thanks The Demon. I already followed all the rules you described here. I was thinking if there is any "off-the-page" optimization that I should care about?
     
  5. paizon217

    paizon217 BANNED BANNED

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    He already mentioned it in his post. When you build backlinks build a 30-40% of them adding as last word of anchor text the country/city you targeting.
     
  6. the_demon

    the_demon Jr. Executive VIP

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    For off-site SEO here's a couple things:

    1. As mentioned above use variants of: keyword + GEO Location

    2. While it's not a requirement GEO related backlinks can help improve your odds, they can be much harder to get, but that's also part of the reason why they will work better. So let's say we are targeting the Australian market, having higher ratios of .com.au domains are likely to improve your SEO performance.

    3. Geo Specific/Niche pages: Let's say you run a night club in Sydney, Australia. Having a backlink from a Sydney Australia night life review website would be ideal here. Obviously adjust this to your niche.

    4. Reach out to bloggers in your country withing your niche and talk to them about guest posting or writing a product/service review.

    5. During the link building process, don't be afraid to use semi-non related niche articles, but use them exclusively for Geo-Specific links.

    An example of what I'm talking about would be creating a Web 2.0 Property and a couple posts about the geographic area Sydney Australia and using that as your anchor to your site. Try to do it on popular cities, or whatever cities you are targeting. Obviously focus the majority of links on your keywords, but don't be afraid to do a few % for your anchors for this particular type of link building.
     
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  7. moon612

    moon612 Junior Member

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    have to do off site and on site seo but with your country name in it.