I know this is not very popular, but I tried it with one of my older sites, and it worked like a charm as far as boosting AdSense income performance.
I tend to publish really long pieces of content.
For one of my blogs, 6,000- to 8,000-word posts are not uncommon.
I know this sounds shocking, but none of that stuff is fluff; every single sentence adds meat to the content.
So what I would do is, instead of just putting subheadings, I would use the subheading as a cue to paginate that post—so one long post can turn into 20 pages.
At first, I wasn't getting much success because people didn’t want to click through, which is to be expected.
That's when I used a little bit of advertising copy sales writing.
Basically, I would make a promise near the beginning of the article.
And then, in the middle, I would repeat the promise and get people more excited.
And, near the end, I would deliver on some of the promise but tease them to click on the link for the second half or the greater portion of the promise.
So my click through rate went through the roof!
When they got to the second page, I repeated the same.
It also helps if you're alternating between videos and pictures; it has to be laid out properly.
I consider this the “matador” technique.
You know—like when a matador is baiting a bull to kill it, it doesn’t just stab the bull once.
Basically, it would tire it out—the matador would lead the bull around, and then he keeps stabbing it in strategic places until it bleeds to death.
Pardon the analogy, but I want to keep your attention.
The same goes with getting a pair of eyeballs from your first page all the way to the end of your article.
If you know what you're doing and you know the basics of sales copywriting, you can use this technique to turn one visitor into many page views.
That's how you win the game with AdSense—it’s ultimately how many page views you get because each view is another possible bite at the apple.
