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How to market your marketplace threads

Discussion in 'Marketplace Sellers' started by Don't Panic, Dec 14, 2018.

  1. Don't Panic

    Don't Panic Marketplace Mod Staff Member Moderator

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    If you want to sell successfully on BHW, you can’t just stick up any old Marketplace Thread and hope for the best. You wouldn’t just publish a website and expect amazing traffic from nowhere, and the same principle applies on the forum. We get so many threads each week, that your service or product will end up hidden and forgotten if you don’t put a little bit of work in. But what can (and should) you be doing?

    **If some of these suggestions feel like common sense, it’s because they pretty much are, but it pays to remember the basics**

    Before we get into this, you need to get your thread right. Don’t rush into selling on BHW if you don’t have the foundations right. Other members will notice and they will call you out on it. Coming back from that is so much harder than starting from scratch. So remember:

    • represent what you are selling accurately, don’t overpromise
    • if you’re directing users to a website, make sure it works
    • have an eye-catching thread (infographics work well, if they’re done right)
    • spelling mistakes are a sign of sloppy work - fix them
    • don’t forget your contact details and refund policy

    For more advice, good old @Zwielicht has got your back - take a look at his marketplace content standards thread to nail your marketplace offering.

    Once your thread is created and it’s been approved by the marketplace moderators, it’s time to market your service. No matter what you do, you absolutely must adhere to our rules. I don’t care how much you want to push your thread, you’ve got to do it within the ToS. Remind yourself what they are before you move onto any real marketing activity.

    There are some really simple things you can do, that will go far on the forum.

    • As and when you get them, show reviews, either in your OP or just as replies from customers. If you put reviews in your OP, make sure you link back to the original review itself, so potential customers can see how recent the review is and what it specifically applies to. You can encourage your customers to write reviews, but don’t bribe or coerce them, because that’s against the rules
    • BHW members love a good deal, so having a specific discount code will go down very well
    • What’s better than a bargain? Something for nothing. If you’re in a position to offer free trials, it’s definitely worth considering
    • Respond when people have queries! I cannot stress this one enough. When you reply to questions or issues you’re demonstrating your customer service and you’re showing how seriously you take your service or thread. Plus, replying will bump your thread, so there’s really no reason not to (as long as you do it within the Marketplace rules)
    • If you’re getting a lot of queries, add an FAQ to your OP. You do need to pay $30 anytime you want to edit a marketplace thread, but if you make more sales off the back of it, it’s a worthy investment

    See? We’re not exactly reinventing the wheel here, but these things really do work. Of course, you can pay to sticky your thread, but with due diligence and good customer service, you might find that don’t have to.
     
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  2. thetrustedzone

    thetrustedzone Jr. VIP Jr. VIP

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    keep bumping the thread daily , and hire ppl to post fake reviews ... but don't make marketplace mods catch you ....
     
  3. Heiko

    Heiko Jr. VIP Jr. VIP

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    Basically pull a stuna mixed with stealthexpert
     
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  4. Apricot

    Apricot Administrator Staff Member

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    Yes, because it's against the rules and if you decide to break the rules like this, it's not only mods you need to worry about. Fake reviews generally irritate quite a lot of the members here and it's likely to get reported. They're very easy to spot and it makes the seller look untrustworthy because they don't care about the rules, they don't care about their buyers and it looks like they can't get genuine good reviews. Also, if you put the same effort into providing your service as you do creating fake accounts to post fake reviews, you'd have real good reviews.

    I mean, you can do it this way if you don't care about getting caught and ruining your reputation but it's not the smartest method of building a business.
     
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