How to market a non-profit organisation effectively?

Hi guys, my name is Djamila, I am the social media account manager from a non profit organisation in Germany. we are collecting donations for the purpose of building prayer places and educational places in north-rhine westphalen. has anyone good tips on how to reach a lot of people to reach our donation goal?

i was thinking of reaching out to microinfluencers but it seems most of them don't get my messages because barely anyone replies. has anyone eyxperiences with mass DMs or can recommend any other method on to reach people for donations? as you can see its about the islam, so the targeted audience are muslim in north rhine westphalia

im happy about every suggestion!
Djamila

Wa blast maybe

shohibi67 said:

Wa blast maybe

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whatsapp blast? how would i get numbers from the targeted audience?

khutbah said:

Hi guys, my name is Djamila, I am the social media account manager from a non profit organisation in Germany. we are collecting donations for the purpose of building prayer places and educational places in north-rhine westphalen. has anyone good tips on how to reach a lot of people to reach our donation goal?

i was thinking of reaching out to microinfluencers but it seems most of them don't get my messages because barely anyone replies. has anyone eyxperiences with mass DMs or can recommend any other method on to reach people for donations? as you can see its about the islam, so the targeted audience are muslim in north rhine westphalia

im happy about every suggestion!
Djamila

Click to expand...

I wouldn't say it doesn't work. I have seen a ngo for animals being very sucessful in doing dms, but what they did also is send emails, because someone that is doing it a bit profesionally would have their email in button or account. So they offered us (I was targeted having a large page) a trip to Costa Rica for free in their home stay which is also a rescue center. They ask to just post about their last campaign and then you had free stay until for ex 2025 to claim.

It works well because they are not just begging for help, they like are offering an experience, also targeting animal lovers somehow, and also an opportunity for these influencers to go there and do content so it's win win. so you should make it really appealing like create a community like experience. There are many people having muslim related content on platforms. Just don't make the donation the sole goal, create an experience along creating these places together and involve them. You'll see totally different results

Nessuno said:

I wouldn't say it doesn't work. I have seen a ngo for animals being very sucessful in doing dms, but what they did also is send emails, because someone that is doing it a bit profesionally would have their email in button or account. So they offered us (I was targeted having a large page) a trip to Costa Rica for free in their home stay which is also a rescue center. They ask to just post about their last campaign and then you had free stay until for ex 2025 to claim.

It works well because they are not just begging for help, they like are offering an experience, also targeting animal lovers somehow, and also an opportunity for these influencers to go there and do content so it's win win. so you should make it really appealing like create a community like experience. There are many people having muslim related content on platforms. Just don't make the donation the sole goal, create an experience along creating these places together and involve them. You'll see totally different results

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Correct summary would be provide value exchange as incentive for people to donate

For sure facebook ads. Invest in really good ad creative best option video. + really good and informative landing page.
A quick donation option. A leaderboard that is easily seen on the page. With an option for the person to be added on this leaderboard or to stay anonymous.

TikTok content will skyrocket when is engaging (like telling the stories of the people that need donation).

Basicaly there are countless ways. Just start from on social platform. If you don't have big enough team don't do all at once.
Facebook creative and engaging tiktok video is totally different science.

I'll start with Facebook because it's not so time consuming as creating tons of content for tiktok.

A tip for tiktok: When you decide to start with tiktok make sure you make an account month before you start and just browse tiktok from this account. (like, comment and just be normal person in front of the tiktok algorithm) .

After month start creating content for tiktok.

As for Facebook... trust me there is no a magic button.
Everything is in the ad creative and the ad copy.
Make sure your video is really good and ENGAGING.
People have low attention span. Make sure to make your video funny "as much as your topic allows" and informative.

I'm open to give you even more tips for whatever you need. As I'm in the field from few years.

khutbah said:

whatsapp blast? how would i get numbers from the targeted audience?

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Scrape from Facebook group or Instagram follower