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How to market a house for sale with SEO?

Discussion in 'Black Hat SEO' started by Nauthiz666, Apr 11, 2012.

  1. Nauthiz666

    Nauthiz666 Senior Member

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    Had a client ask us to rank a website to sell a luxury property doing seo. Anyone recommend the best way to approach this with "buying" keywords etc?
     
  2. artizhay

    artizhay BANNED BANNED

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    I'm assuming this is a single-page listing on a realty site? In that case, you likely don't have control over much of the page, but you can still work in some keyword density optimization then build backlinks.

    If you're up for it, you could create a single-page website (or even a whole site dedicated to the house) and rank it, where the site has options to visit the actual listing or contact the realtor directly. You may even find this profitable down the road if you start a local real estate listing site for SEO purposes.
     
  3. Nauthiz666

    Nauthiz666 Senior Member

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    It is actually a real website, its like 3-4 pages with pictures and information about the estate(its 4million dollar property). But I know real estate is super competitive niche, plus I want to figure out if ranking it for long tale "buy" "For sale" keywords are the best route. Maybe geo located keywords also.
     
  4. ExecutiveCloser

    ExecutiveCloser Regular Member

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    Charge them for SEO and actually do PPC for keywords like "Looking for luxury hose in *city name*" and so on. You only pay per click so you will be resourceful for clicks. Tell the client you are doing something else related to SEO like "backlinking", "Power SEO", and "Mega-juiciing". Tell them they are tactics you have came up with that are effective and that you do not tell anyone WHAT it is.

    okay im kinda joking about the last part but really, go for the ppc.
     
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  5. artizhay

    artizhay BANNED BANNED

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    The longtails are going to be easier, though you'll probably still have to compete with a few powerhouses (i.e. you're trying to outrank whole real estate sites, home builders, etc. with a website for one home).

    For example, I did some analysis on "luxury homes for sale in houston texas" which has 12 exact monthly searches. There are 2 low-authority pages in the top 10 but the rest are pretty high authority.

    Same goes for keywords like:
    "luxury properties in houston tx"
    "luxury real estate houston"
    etc.

    The exact searches range from around 10 to 200 for each one. I think you'd be fine choosing a handful of lower search volume keywords, because if the property is a couple million, you're only going to need a handful of affluent visitors, not heaps of them.

    Also, you may want to try to take advantage of Google Images SEO. I bet if you got a few of the property images ranked, they would be incorporated into the main SERPs, and of course images are way more compelling than meta descriptions of sites.
     
  6. Nauthiz666

    Nauthiz666 Senior Member

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    Great suggestion.
     
  7. Scripteen

    Scripteen Elite Member

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    Why don't you get a featured listing at a real state classifieds website? I guess will be quicker to sell this way.
     
  8. JanaSEO

    JanaSEO Junior Member Premium Member

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    Real estate is a very difficult niche.

    What I would focus on doing is charging them a good amount for the SEO work then building out a site that is city specific: homesforsalecityname[dot]com

    This way once you get it ranked you can reach out to other real estate agents and brag about your rankings and charge them a monthly listing fee on their or even sell the whole site to the agent for an increased flat fee.

    If you do this then you can make this something that can generate you a decent income, especially if you scale it across multiple cities.
     
  9. DrEvil123

    DrEvil123 Junior Member

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    Agree with this approach.

    If I am searching for a house I go to the big "houses for sale" websites and search on there.

    I don't use Google.

    The other method is to approach local papers who have real estate for sale sections and ask them to do an editorial on your property. Not an ad, but a general interest write-up.

    Edit: Also make some YouTube videos to advertise it.
     
  10. mistodin

    mistodin Newbie

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    you might consider a video. They usually rank much faster than a new site
     
  11. AdisLCS

    AdisLCS Power Member

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    I have a relative who is a VP for investor relations for one of top 5 Banks in the USA. He deals with brokers, agents and individuals with hundreds of millions to invest. Accordingly he makes good money on his "job". About a couple months ago we had a dinner at a local restaurant and he was extremely excited to tell me about this great new website he found out couple days prior. It was LinkedIn. He never heard of LinkedIn let alone yelp or crap like that. (yes yelp is loosing millions $ a year but want billions from IPO, what a country, LOL)

    Anyways, I am not sure many real buyers looking to [ buy foreclosure luxury house san antonio,tx ] for $4MM might use google. They will use their social network. Not FB but brokers, financial advisors, investor friends etc.
    I would use this opportunity to practice this niche for the much much bigger money. You can easily rank him with: location + adjective + action long tail keyword. Use good onpage seo + Video, Social Media, Craigslist (for indexing), Real Estate Forums, MLS and niche blogs. I would do this just show some progress on the "SEO" part so I could ask for more money.

    I think this guy might not even know what SEO stands for but rather heard somewhere that you can get website traffic for free. (organic) and figured he will save ton of money on advertising.

    Once you rank him for crappy long tail keyword you can ask for more money and start actual selling by approaching local real estate brokers, agents, investors etc rather than Joe Blow searching G. Point of this would be to learn the ropes and get the connections in this very lucrative niche, to become an authority in the niche. So next time Joe Smith has 5MM house for sale he might contact you to help him find a buyer and pay you hefty commission rather than chump change from "SEO".

    Who ever got rich doing SEO ? You should use SEO to provide your client with what he really wants, Leads and a Sale. He don't care about "SEO", he cares what SEO could do for him. Good luck to you
     
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    Last edited: Apr 12, 2012
  12. kbos2hm

    kbos2hm Junior Member

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    if it was me i would spend the time just looking how the big agents do it and learn a little from them or another way of looking at it if i wanted to buy a house in la what would i type in and what Responce do i get back from Google i have done that with computer repair and it has worked a treat so far it takes a while to grasp what there after.
     
  13. non-prophet

    non-prophet Regular Member

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    I don t know about the US, but here in Canada, there's nothing to be learned about how big agents do it. They all still have sites made in the '90s.

    AdisLCS is right, rich people arent searching for anything themselves, with google or otherwise... you need to attack the hungry realtors that are desperate for sales. They will do the selling for you.

    Try emailing 25 realtors, and pitch them on a website with seo. Tell them you will guarantee them one luxury listing will come from it. Give them each a free trial even.

    Then when you have all of them signed on to your services. Tell them you have a new leads program, for houses over 1 million dollars, but it's a closed program, adn they have to compete to get into it.

    Get them to run around like fuckers and find you a client.

    One of these 25 will sell it to their uncle as "the best investment ever that you can't even find on MLS".

    Everybody wins - and you have 25 new clients.
     
  14. non-prophet

    non-prophet Regular Member

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    If that doesn't work. Try Pinterest :)
     
  15. non-prophet

    non-prophet Regular Member

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    Sorry, I just realized that I assumed you are in the states, based on that other post about Houston... my bad... don't know where you are, but same ideas should apply.
     
  16. Nigel Farage

    Nigel Farage BANNED BANNED

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    I wouldn't reinvent the wheel here. An SEO specialist isn't going to generate better results than an experienced professional in Real Estate. This is the upper-end of the market, and the deep end of the pool. Realtors at this level are the best in the world, and if doing some kind of SEO was going to give them a competitive edge, they'd be paying someone that specializes in doing SEO for real estate.

    All these marketing gimmicks might sound good in theory, but somewhere there's a professional that has experience selling real estate at this level. Find that person, get a referral commission and step back. You aren't qualified to do this and it's just a matter of time before your Client figures this out.
     
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  17. non-prophet

    non-prophet Regular Member

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    If you like, I can get you a recommendation for a High End specialist from my brokerage. I will be happy to arrange a referral commission for you.

    Just PM me. I'm with HomeLife Realty. We have high end realtors in pretty well every major city.