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How to manipulate page rank in your site

Discussion in 'Black Hat SEO' started by nessebar, Jan 5, 2009.

  1. nessebar

    nessebar BANNED BANNED

    May 26, 2008
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    You may have come across the discussion where people are talking about manipulating the page rank in their site. Well, maybe this is the first time you hear about it. It is not a new term in the online world anymore but is still an very effective way of telling Google which pages on your site should get more attention and will definitely help you in your rankings as well.

    How does page rank work
    PageRank uses the Internet?s link structure as an indication of each Web page?s relevancy value.

    To give you an example of how page rank work within a site: Imagine, you build a pyramid of buckets and all the buckets in the pyramid have little holes in it. Now if you keep filling the buckets with water then the water will flow through the pyramid to the other buckets, which means that there is less water in the main bucket. Now, imagine the buckets are the pages within your site (including the pages where all your links point to as well), the holes are the links and the page rank is the water.

    This is an example of how the page rank work and the quality of the specific page?s page rank. The more links you have that?s going out, the more it dilutes your page rank in your page.

    How you can manipulate the page rank
    You can manipulate the page rank that goes through your site by simply adding a piece of code to your html links. This is called the ?nofollow? tag. If you are new to html, or don?t even know html at all ? don?t worry. It is very easy to do the nofollow and you basically don?t need to have any experience in html at all.

    So this is how you add the nofollow to your links:

    A normal html link looks like this:
    <a href=?http:domain.com?>Anchor Text</a>

    The nofollow code that you have to place within this code is rel=?nofollow?. So this is how you would add the code to your link:

    <a href=?http:domain.com? rel=?nofollow?> Anchor Text </a>

    It is as easy as that. All you do is copy the rel=?nofollow? code and paste it just before the bracket (>) and anchor text.

    What kind of links should you normally nofollow?
    Think like this: ?What pages on my site would I like to have ranked in Search engines and would these pages be valuable information to visitors??

    If you find the answer to this question then you will know exactly which pages on your site you should nofollow and which ones should not be followed. Examples of pages that you would most likely don?t want to follow is pages like: disclaimers, privacy policies, terms of use etc.

    Another thing you would also like to nofollow is links where your anchor text is not relevant to the page where your link points to. Example: If I link to a page that?s about Espresso but my anchor text is ?click here? or ?cappuccino? then I would nofollow those links because it is not relevant to the subject Espresso.

    How does Google see the nofollow tag?
    When Google comes across a nofollow tag on your site, it will still follow the link but it will pass no page rank on to that page where you are linking to. Now don?t go and put a bunch of porn links or gambling links on your site and think that Goole would not notice this. Google does follow but doesn?t pass any page rank through.

    Manipulating the page rank in your site is definitely worth putting some time into as it will help you a lot in terms of rankings. Just remember: Now that you know how the nofollow works, don?t go crazy and nofollow every single link on your site. Ask yourself the question mentioned above and you will be right on track by manipulating your page rank effectively.
    • Thanks Thanks x 1
  2. vivianrollins

    vivianrollins Regular Member

    May 13, 2008
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    Good post - thanks given. This is not news and I've known this for awhile now. Question: is there a plugin or setting in Wordpress to add the nofollow tag on all links?