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How to making money in Game Industry? (Newbie Questions)

Discussion in 'Making Money' started by diablo, Aug 26, 2012.

  1. diablo

    diablo Regular Member

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    Hello, I need some business model & suggestion on how to made serious cash in the gaming industry, if I acquire a good domain name, start promotion campaign seriously...etc

    Questions from newbie, like:

    1. What or which game provider to choose?
    2. I see a website like allgameshome.com, which is offering free games online & free game download...so other then adsense, in what area is this site making money?
    3. Should I try to just do affiliate programs for game providers?
    4. Should I do "download game online" so gamers purchase per download or just let gamers play games from my site and they buy some kind of 'voucher' to keep playing?

    Any ideas or suggestions from BHW please...Thank you
     
  2. therage

    therage Senior Member

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    Stupidity Makes Me Puke!
    You're going about it the wrong way. Gamers are the most difficult uncoverting traffic source there is. From my experience as a game developer, I clearly say that if you are just rehashing games from Moochi Ads or those cheaply made Unity browser games you aren't going to be making more than $5 a month. PST me for some private tips on how to get started with game design, AND NO I AIN'T SELLING ANYTHING.
     
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  3. SEOnetic

    SEOnetic Senior Member

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    True that. Its really tough to convert game traffic. They are mainly cheapskates. But with content locking you will get leads.
     
  4. Jobless

    Jobless Junior Member

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    I didn't write or come up with this, it's actually something I saved from this site forever ago:

    First thing's first...domain. As always, shoot for a .com (.net will work as well...I know people say .com are better but honestly .net's rank just as well if you know how to SEO.), and try to have keywords in it. If your niche is going to be about MMORPG's, go for something like MMORPGReviews.com or MMORPGCentral.com something with MMORPG in it. My specific site is targetting game guides, so I was sure to make my domain start with GameGuide[Something].


    From here, you need a good theme. You want to look as much like a "professional and legitimate" gaming website as possible because this method isn't built just around building a site, SEOing, and your done...I will get more to that later in the guide. I was signed up with ElegantThemes when I made this site, and they actually have the perfect theme for this niche...It's called 'eGamer' for WordPress (best IMO for this sort of thing). The theme is probably available for free on this forum or somewhere out on the web. It can be easily customized, and with your logo on it will work just fine.


    Once you got the site set up, looking good, and ready for content, it's time to move on to step two: content. Hopefully if you're on this forum and run a content site before you've heard of Google Reader. Google Reader allows you to subscribe to RSS feeds from blogs/sites and keep up-to-date in real-time when news is posted. For running a game site...it's pure gold. I've uploaded my subscriptions in XML format(Link at bottom of post) so you can import it to Google Reader and keep up to date with the list of blogs I start with to get content for...you can even google other gaming sites and grab their RSS feed, add it to your Reader, and have even more content available to you. If you're focusing on a specific niche, like MMORPG's, google MMORPG blogs and add as many as you can to your Google Reader.


    Once this is done, just monitor your Reader. Grab about 3-5 articles per day, write them in your own words, through up a picture or two relevant, and boom. After a week or so of this, you should have 20+ articles. Submit your site to search engines, and now the fun part begins. Throw up a page on your website called 'Recruiting" and say you are "Recruiting Writers". Post on that page that while a volunteer position, it's a great first step in the games industry and can help get your writers known. If you're artistic or know an artist, make a cool ad for it as well. Then go to www.gamedev.net and post an ad there that you are looking for writers...tell them there;s the opportunity to get noticed by bigger gaming sites, as well as the potential to get access to games to review early as well as attend PR events nationwide for game releases etc. That gets em' all the time


    With new writers on board, you don't have to worry about posting as much content, just a few articles a week because your writers will be doing most of the work for you. Make sure you have and SEO plugin installed on your site and set it to automatically scrape tags, and convert tags to meta keywords...I can't tell you how awesome this works. If I post a new guide, cheat, review, etc. on my site it's indexed within an hour and often at the top.


    Once you got at least 100 unique visitors per day coming to your site (very easy following the above method) it's time to grow even more. Pick a few new release games, or some of your favorite games. Google the game, find out the developer and publisher for the game. Setup a sweet email for your site like pr@yoursite.com or media@yoursite.com, and browse the developer/publisher's websites for contact information. Send them an e-mail saying you want to be added to their media/PR list as well as the opportunity to cover games for them. Lie and say you get 10,000 + uniques per month or they may ignore you. If your site looks legit enough, you will get review copies of games...I get about 15-20 games per month...some big AAA titles like Call of Duty and some games like Cooking Mama :p If your a gamer, this is payment itself...but this is a business.


    If you are a gamer, play the games yourself, write a review for them. This is where I want to tell you...never listen to "experts". I always blasted them and said "If I had a website, I would never lie in my reviews." That's bullshit. Why? Let me give you an example. I once personally reviewed a game called "Two Worlds 2". It was terrible...complete garbage. They actually sent me an e-mail telling me if I reviewed poorly I may not get review coverage from them anymore...so what did I do? I reviewed the game well, sent it to them, and they posted it on their website/forum/facebook/twitter. Over the next few days I got about 25,000 unique hits from them alone. This happens ALL the time. Anytime you cover a company / game email their press email with a link to it, and if its positive coverage they will post it on their social networking sites. I get so much traffic from this that it's insane. Another thing that helps is doing "Exclusives" on certain games...contact them asking if you can do an interview with a developer...usually they say yes. Send them a list of like, 10 questions, relevant to the game...when they email the responses to you, post it on your site and let them know. In most cases they post it on all their social networking accounts because it's pre-hype for them, and all the traffic comes right to your site


    Another good thing to do, is contact owners of other gaming sites/blogs and see if they want to become "Affiliates", IE just throw a link up somewhere on your site linking to each other.


    Now it's time to monetize. I do this several ways. I started out with a content blocker throwing a widget over download links to guides, cheats, etc...this worked decently well but at the end of the day there are better methods out there. AdSense falls into this same avenue...decent, but there's better out there. You can throw your own twist on this, but personally I found that contacting game developers/publishers directly and offering to advertise for their games works best. In most cases you can charge minimum $5 CPM (which is good) but I normally average around $6.50-$7. At 100k uniques that's $700...not bad per month for one site You can even charge more if you do whole-site takeovers and other creatives.


    For statistical purposes, my site is PageRank 4, has over 1,000 pages indexed on Google (only 50 on Bing...Bing sucks.), and somewhere over 2,200 backlinks...all 100% whitehat/legit
     
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  5. sasin

    sasin Junior Member

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    You can build your own game apps, and give it for free. the money come from advertising and admob.
     
  6. diablo

    diablo Regular Member

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    hhmm...still a lot to learn...Jobless your story inspiring me about domain name..but still have no clue are there some ways to monetize as easy as just plug the code like adsense? I do know technical things :-(
     
  7. sadneck

    sadneck Regular Member

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    Oh boy the game industry. I was heavy into this for 10+ years. I was the developer and admin of my own MMPOG game, and at its height I had 3 admins, 100+ active players a week, and was pulling in about $200 a month on subscriptions, (which to me was big money at the time.)

    I had some of the neatest freshest effects for a browser-based game, (incomparable to anything on the market.) I would advertise for players on adwords, and other mmpog advertising agencies.

    The biggest issue you will have is retention, (or at least that was my issue.) You have to keep the game fresh which required you to code in new items/abilities monthly or users move away. The competition in the gaming industry is FIERCE and the profits are minimal. It took me 10 years, but I do know how to move on when I finally realize that something is a dead end.

    My advice??

    Don't go into the game making industry to make money. Everyone and there dog between the ages of 13 to 23 would love to create and propagate a popular game. Some of these 13 to 23 year olds are very good at what they do. Due to the fact that they believe they can become famous for their game, they will sell it for nothing, (ie. free game.) This is your competition. I always compare the game industry to the adult fiction industry. A few become hugely famous and wealthy, (Harry Potter writer, Goosebumps, Animorphs,) and because of this it is saturated with wannabes. However, just like the Do It Yourself, and Knowledge Based books, anyone with a little knowledge can do very well in the IM industry.

    Stay out of the young adult fiction industry! lol

    PM me if you want any further advice I have a LOAD of experience on this one...

    Andrew