Every business has certain tricks to make themselves look good. For example, some restaurants will get a frozen pizza from the grocery store and put it in the microwave. They make customers think they are back there making the pizza themselves. or they will give a food a stupid name to make it look like it's really special and expensive. in the seo business, are there any tricks to make yourself look good? I will give you an example. If someone's site goes up, you take all the credit. If someone's site goes down, you blame it on a "google update" any other ways to save your ass in tough situations or make yourself look good?