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"How to Make Money Online" by Seth Godin - Business Guru and Visionary

Discussion in 'Black Hat SEO' started by gexxer6, May 9, 2012.

  1. gexxer6

    gexxer6 Newbie

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    I'm a loyal follower of http://sethgodin.typepad.com/. I read his books and am subscribed to his daily blog posts (which are extremely insightful and helpful, especially for entrepreneurs like most of us here) and thought his post today "How to Make Money Online" provides some great advice and reiterates points most of us already know, and I want to share with the BHW family.

    I'm not trying to sell anything nor am I gaining anything from this post, just wanting to share the message and hope some of the BHW members can gain something from Seth Godin as I have and want to see the reactions to this post. Do you guys agree/disagree with what he says?

    "http://feedproxy.google.com/~r/typepad/sethsmainblog/~3/FK-toMtqLSE/how-to-make-money-online.html


    1. The first step is to stop Googling things like, "how to make money online." Not because you shouldn't want to make money online, but because the stuff you're going to find by doing that is going to help you lose money online. Sort of liking asking a casino owner how to make money in Vegas...
    2. Don't pay anyone for simple and proven instructions on how to achieve this goal. In particular, don't pay anyone to teach you how to write or sell manuals or ebooks about how to make money online.
    3. Get rich slow.
    4. Focus on the scarce resource online: attention. If you try to invent a way to take cheap attention and turn it into cash, you will fail. The attention you want isn't cheap, it's difficult to get via SEO and it rarely scales. Instead, figure out how to earn expensive attention.
    5. In addition to attention, focus on trust. Trust is even more scarce than attention.
    6. Don't worry so much about the 'online' part. Instead, figure out how to create value. The online part will take care of itself.
    7. Don't quit your day job. Start evenings and weekends and figure it out with small failures.
    8. Build a public reputation. A good one, and be sure that you deserve it, and that it will hold up to scrutiny.
    9. Obsessively specialize. No niche is too small if it's yours.
    10. Connect the disconnected.
    11. Lead.
    12. Build an online legacy that increases in value daily.
    13. Make money offline. If you can figure out how to create value face to face, it's a lot easier to figure out how to do the same digitally. The web isn't magic, it's merely efficient.
    14. Become the best in the world at something that people value. Easier said than done, worth more than you might think.
    15. Hang out with people who aren't looking for shortcuts. Learn from them.
    16. Fail. Fail often and fail cheaply. This is the very best gift the web has given to people who want to bootstrap their way into a new business.
    17. Make money in the small and then relentlessly scale.
    18. Don't chase yesterday's online fad.
    19. Think big, act with intention and don't get bogged down in personalities. If it's not on your agenda, why are you wasting time on it?
    20. Learn. Ceaselessly. Learn to code, to write persuasively, to understand new technologies, to bring out the best in your team, to find underused resources and to spot patterns.
    21. This is not a zero sum game. The more you add to your community, the bigger your piece gets.

    A few years ago I put my book The Bootstrapper's Bible online for free. You can find it http://www.squidoo.com/seth." (<-- This link has some great eBooks for free, check them out).

    Good luck to all!
     
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  2. apoorv

    apoorv Regular Member

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    His work is right at the top. I've also read almost all of his books and except The Dip, everything else is superb. The Dip isn't too bad either. A lot of common sense, good advice that we all could learn from. :)

    In the list you've posted, I find the #13 and #14 most pertinent. People often think making money online is different from making money offline. The methods differ, of course, but the truth is, if you can make money offline, you can do so online (and vice versa).

    His post itself is an example of excellent work that builds trust and makes you listen to him.
     
    Last edited: May 9, 2012
  3. siteking

    siteking Junior Member

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    When I was studying marketing back in Uni I really looked up to Seth's philosophy's, when I found out he owned Squidoo I was like this man is a genius.
     
  4. jairathnem

    jairathnem Power Member

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    22. Get info from BHW. very very useful.
     
  5. gexxer6

    gexxer6 Newbie

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    Absolutely right on. Seth has a way of relating profoundly intricate theories in a way that is simple enough for most people to understand. I feel like a lot of people don't truly value his works for their true worth.

    I've read "Linchpin" and recommend that to any and everybody who can read.

    I have all of his eBooks and hope to get through them by end of summer.
     
  6. gexxer6

    gexxer6 Newbie

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    I know, seriously! He saw a trend and decided to completely engineer a network that is now hugely popular. Truly a mastermind.
     
  7. gexxer6

    gexxer6 Newbie

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    LMFAO!! I wonder if he every employs any BHW tactics.. Seems pretty whitehat to me, but you never know. If he DID use blackhat he'd never let anyone know.