Dear BHM, 1> "Making money" from your website is not as hard as it sounds just depends on how many mouths you have to feed. 2> Selling information is much easier, cheaper and cost effective with little to no risk. 3> Quality dynamic content helps drive traffic to your site therefore to your message. 4> Being a big fish in a small pond has its advantages. 5> Get large amounts of traffic and people start to offer you opportunities. 6> Focus on multiple interlinking self owned site strategy. 7> 10 small sites are better than one big one, but you still must have the one big one. 8> Multiple sites perform better if there is a common thread, even if this threat is merely target audience. 9> Don't make a site do multiple things - one site one goal works beautifully. 10> Optimise your site for traffic before you optimise for the eye - but don't ignore the eye. 11> Quality traffic will make you money - just depends on how much quality and how much traffic. 12> Online traffic attracted from online sources are better buying prospects to buy online. 13> If your promoting a bricks and mortar entity don't try to sell product online sell the enquiry instead. 14> Basic offline marketing and selling skills work online assuming the product stacks up. 15> Its not only seeing the idea that counts its how you implement it that counts. Kind Regards Abbygirl, Your comments would be much appreciated.