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How to make money on a parking lot?

Discussion in 'Offline Marketing' started by junkie2, Jul 29, 2010.

  1. junkie2

    junkie2 Regular Member

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    Long story short, i have 100% access to do whatever I want with a private parking lot that gets full (~150 spaces) thursday/friday/saturday.

    the only problem is that the type of people that this parking lot attracts are the drunk hispanic/blacks who go to the trashly clubs near where the parking lot is located. These people are crazy- cops have been called almost every weekend - drug deals - fights - you name it. you DONT want to be in this parking lot at night.

    currently, they enter the parking lot for free and tailgate/club until the early hours. My family owns the lot and wants them all out because they break signs/bottles/wreak havoc and then we have to send someone to clean it up. it's a business parking lot for a law firm(*family owned biz) and hospital during the day but it is used for free during the night by randoms.

    The current prospect is just to hire a towing company to deal with it (its free because they tow the cars and charge whoever they towed).


    I'm looking for alternative methods to monopolize on the situation. The only thing I have thought of is building a small guardhouse and paying someone to sit and collect 5 bucks a car, but the people are so sketchy that i'm afraid they will hurt someone.

    Anyone have an idea to handle this?
     
    Last edited: Jul 29, 2010
  2. CYBERTRON

    CYBERTRON Regular Member

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    Get with the tow company and set up a deal where they pay you $25-$50 per car. They charge around $150 so its still good for them.
     
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  3. whodi

    whodi Junior Member

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    You need to call a different company or approach the one you did call differently. I know by my house if you tip off a tow truck driver to a tow, they will hit you up with $20-$30 cash on the spot.

    If the tow company you talked to would charge someone say $100 to get their car back, ask for a $20 commission for every "lead". If they say no, talk them down to a price, and call them back later after you contacted their competitors.
     
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  4. goingreen

    goingreen Regular Member

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    Hire an off duty cop to charge people.

    Pay him $30 an hour and collect cash for the rest of the cars for a couple of hours. Once the parking lot is full, have a cop car to sit overtop of the lot to make sure nothing happens. If its by a club district theyll want to be in the area anyways
     
  5. raidel21

    raidel21 Regular Member

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    The hispanic/blacks?

    Dude you are a true Junkie eh?
     
  6. CYBERTRON

    CYBERTRON Regular Member

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    lmao!
     
  7. junkie2

    junkie2 Regular Member

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    Have you heard of this before? I spoke with a towing company in person today and he just said he would take care of the problem.. I never thought of asking for any type of commission... interesting idea.

    same as above but calling competitors... sounds like a promising idea. Still open for more thanks for these.

    You should see the amount of drug dealings and whatnot going down at this place lol... and no, i would never go down there at night alone. Not a junkie at heart.


    This I have never heard of... hiring an off duty cop to write tickets and pay to the building ? Is that even legal?
     
  8. CYBERTRON

    CYBERTRON Regular Member

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    Yup.. its very common around here. The tow company is playing you for a fool. Its a business and you are sending them leads.
    You need payment on those leads do you not?
     
  9. junkie2

    junkie2 Regular Member

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    It's something I've never had to deal with and this has recently become an issue. Yeah, i totally see where you are coming from though. It's like free money for the tow truck driver.


    Any other ideas?
     
  10. tygrus

    tygrus Supreme Member

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    Fence the thing and set up an automated pay access with security cameras at the gate then you don't need any one patrolling it.

    A tried and true method most developers use to get the undesirables out of an area is to upgrade it and make it too expensive for them, then they go else where.

    A 2nd way might to instead close it up at night and instead focus on getting money from the lawyers who work there during the day. More money and less hassle there I think.
     
  11. AboutBizz

    AboutBizz Jr. VIP Jr. VIP Premium Member

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    Put up pony boards (small billboards) with ads of bailsbondsman and attorneys for DUI defense to advertise and have one sheeters as handouts on billboard or available...get a referral fee from them
     
  12. junkie2

    junkie2 Regular Member

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    My family owns the law firm and the building lol. It's just recently that the people coming in on thurs/fri/sat were causing so much trouble we need them out. I just dont want to let the opportunity go to waste by letting a tow truck driver come in for free and tow everyone away. Though it solves the problem, i know there is a way to make money off it as well. I do like the commission idea, but i'm looking for more.
     
  13. tygrus

    tygrus Supreme Member

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    You are trying to monetize a group of people who probably do not have anything anyway. No off duty cop is going to want that gig.

    It would be better to try and make the site more secure then market it to after hours workers in the area or something.
     
  14. goingreen

    goingreen Regular Member

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    For a cop? Why not - you probably dont want to do it bc word will spread that people got duis for parking around a certain spot. try this instead...

    (1) Make sure you have signs up everywhere saying there is no parking between store hours of X to Y. All cars not approved to be parked here between these hours by the owner will be towed
    (2) Take a bunch of photos a couple of days before and figure out a way to time/date stamp the photos for legal just to cover your ass
    (3) Hookup with a tow company and tell him youve got a great lead, but you want x amount or youll get another guy - Tow everybody
    (4) Hire a cop to man the tollbooth for the first couple of weeks both for crowd control when their cars are towed and to test the waters if its really a bad area. and have him deliver the bad news. if they freak out his buddies can just arrest them
    (5) Go to a cheaper tollbooth guy if the cop says its not too bad and put him on a 1099. Make him sign paperwork saying he knows its a bad area but he still wants to get paid
    (6) If he gets robbed or shot go back to the cop fulltime
     
  15. goingreen

    goingreen Regular Member

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    tell him he doesnt have the balls to do it and youll get him to do it for free
     
  16. nambooooo

    nambooooo Regular Member

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    I'm gonna tell you how you can profit the most, YOU open up a towing company, lol.
    Do the math: ~100 cars per night x 3 nights / week = 300 cars, at $100 each, that's $3000 in your pocket :)
     
  17. junkie2

    junkie2 Regular Member

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    Funny part is, we have signs up everywhere saying that you will be towed - and they have been up for months. We just have never enforced it.

    The last thing I want is one day unleashing 10 towtrucks at once to tow everyone away and have them retaliate hard on the building lol... thats another concern. But i'm thinking make the signs bigger and then start towing..

    the only problem i have is that this type of referral income wont last b/c cars would know not to park there anymore.. thats why i thought pay per car like $3-5 for access would make the most money, but it's super sketchy.
     
  18. goingreen

    goingreen Regular Member

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    Drop flyers on these cars for a couple weeks if you dont want to tow them saying you should be towed. consider this a final warning on some red paper

    if its close enough to the club, theyll know they cant park for FREE anymore. people gotta park and clubs rotate people. after all theres a sucker born everyday
     
  19. junkie2

    junkie2 Regular Member

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    Yeah... i know.. but i am looking for a lesser hassle. I dont have time to start a towing company just for one lot. Trying to keep it simpler. Plus, I will get complete retaliation because the fam owns the building and the people towing... say goodbye glass windows..
     
  20. callmelucid

    callmelucid Regular Member

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    charge $5 for parking and pay someone $15/hr to stand out there with a neon vest and direct people in who pay. money deters the unwanted people and on top of it, you can make a few thousand a weekend