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How to make all bids for keywords to be displayed on top of the first page?

Discussion in 'Adwords' started by toptoptop, Sep 3, 2012.

  1. toptoptop

    toptoptop BANNED BANNED

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    Hi.
    How can I automatically make the bid for every keyword to be equal to that one which Google suggests?
     
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  2. Endire

    Endire Elite Member Premium Member

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    Toptoptop,

    Great Adwords question. If you want to bid as much as Google is suggesting for any given keyword you must change your account settings so that Google uses automatic bidding. You must also change your maximum CPC setting to be more than highest CPC of your keyword set.

    To change your bid settings to automatic log into your account, on the campaigns tab select settings, click "edit" next to the bidding option, select "Adwords will set my bids to help maximize clicks within my target budget". Click save at the bottom of the page.

    The following link will show you how to change your keyword level maximum cost per click,

    http://support.google.com/adwords/editor/bin/answer.py?hl=en&answer=30842

    This link has more information about bidding on keywords,

    http://support.google.com/adwords/bin/answer.py?hl=en&answer=2470106

    I hope this is of some use to you,

    Shawn
     
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  3. toptoptop

    toptoptop BANNED BANNED

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    The problem is when you set an option of autamatic bidding, Google sets bids way to high and clicks are very costly.
    But there is a column that gives a bid to be on top of the first page. Isn't there a way to make all bids in an ad to be equal to that one?
     
  4. james406

    james406 Junior Member

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    The "first page bid" isn't to get to the top of the first page, it's to get you onto the first page at all (ie in the top 8 or however many results show)... hence why it's not very much.
     
  5. Endire

    Endire Elite Member Premium Member

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    Toptoptop,

    You can change your bid method to manual bidding on the campaign settings tab and then set a maximum CPC. Whether you use auto or manual bidding you will be able to set your maximum CPC for each individual keyword at the keyword level. Do this by clicking on the dollar amount in the max CPC column in the keywords view. A box will appear where you can change your maximum CPC. Google typically shows the amount that is required to get on the first page so you can change it to that amount or slightly more.

    Some quick tips. By selecting manual bidding, you are actually paying more for your clicks over time than you would if you set bidding to automatic. Google awards clicks to the highest bidder (assuming other factors are in line) but it will never charge you more than you need to pay for that click. Check your actual CPC numbers to see how much you are paying for each click. This number is typically lower than the Max CPC required to get you the click.

    Also, you may want to try leaving your bidding on auto and increasing your daily budget so that you can get on the first page (note: the previous poster was right, there is no setting that will allow you to get to the top of the page, Google merely warns you that even if all other factors are optimal, your low bid is preventing you from reaching the first page of results.). Say the minimum bid to get on the first page for your target keyword is 5 dollars but your daily budget is only 15. Increasing it to 20 or 25 may give the system enough room to get you on the first page.

    You can learn how to change Max CPC for individual keywords here,

    http://support.google.com/adwords/bin/answer.py?hl=en&answer=6326

    Good luck!

    Shawn
     
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  6. toptoptop

    toptoptop BANNED BANNED

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    Thanks a lot for your tips, I will try them.
     
  7. Frogserv

    Frogserv Regular Member

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    I think it's better to use the automatic rules.
    Everyday, Adwords will change the CPC depending on the rules you have setted.
    You can set an increase in CPC everyday if your ad is not in first position ;-)

    Pro : you don't have to log everyday to change something.
     
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  8. fbads2012

    fbads2012 Newbie

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    can you show any brand KEY on the PPC ?or any one did ?