Thanks for the reply, i already do php link cloaking so noone can see they are clicking an affiliate link, but the trouble with affiliate future is it brings up a blank affiliate future redirect page which flashes up for only a split second but displays the affiliate future link in the address bar at the top before going to the companies website, its a bit of a pain in the arse and i dont know how get round it. Another thing is i run a directory so im pretty much advertising im an affiliate of these companies just by displaying text links. The keyword campaign i run isnt always laser targetted i must admit, but if theyre clicking my ads they must be interested in what im offering, but maybe its the problem of too many browsers in the shop, rather that hungry buyers, the holiday market is full of that which is difficult to get past. I do use call to action keywords such as book and buy and attention keywords such as cheap cheapest and bargain. But even this is getting crap results. Im scratching my head with this one.
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Exactly.. I've always focused on targeted SE traffic... Give them exactly what they're looking for and you don't have to do much selling at all.