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How To Make A Million Dollars With A Hot Dog Cart. (Info Product Creation & Marketing)

Discussion in 'Making Money' started by johanrioux, Mar 25, 2013.

  1. johanrioux

    johanrioux Junior Member

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    Article on Techcrunch:

    Code:
    http://techcrunch.com/2013/03/09/how-to-make-a-million-dollars-with-a-hot-dog-cart/
    The part about how Perry Belcher started selling his own Info product which netted him $1 Million is about a third of the way down the article.

    Excerpts:

    "I got naked and drunk and went into my bathtub. I took a microphone with me and talked for about two hours into the microphone about everything it takes to make a super-successful hot dog cart... I wrote a 5,000-word sales letter and then I just bought the phrase on Google ?I want to start a hot dog cart,? and for every $200 I spent on Google I made $1000 so I kept doing it and upping the buy.?


    -?Isn?t a 5,000-word sales letter too long? Who on the Internet can read that??

    ?The kind of person who will buy your product! I tested this all out. I videotaped a thousand people going through the website to see how they did it and I tested out different variations. You know how much my sales went down when I shortened the letter so you didn?t have to scroll??


    -?How much??


    ?85%. It turns out the more time people spend reading your letter, the more psychologically invested they are in it, and then the more likely they are to buy. Here?s another big secret: people read the letter from the bottom up.?


    I'll let you read the rest of the article yourself but there are a few good gems in there.
     
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  2. stubo1903

    stubo1903 Junior Member

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    Great share, interesting insight in to how these guys think.
     
  3. mzonas

    mzonas Jr. VIP Jr. VIP Premium Member

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    Wow, you just gave me an idea on my first info product ... kinda ... "How to make [something]", there are tens if not hundreds of thousands of sub-ideas ... :D
     
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  4. johanrioux

    johanrioux Junior Member

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    Yeah, this article gave me the kick up the pants to actually create my own information product.
     
  5. 247hustle

    247hustle BANNED BANNED

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    Thats my favourite part :D thats inspiring, thanks for the share!
     
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  6. johanrioux

    johanrioux Junior Member

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    Luck is just probability when it hits you on the sweet spot! :)
     
  7. theMagicNumber

    theMagicNumber Regular Member

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    It is like sales pages. People scroll down the check the price first and than start reading.
     
  8. ben10023

    ben10023 Regular Member

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    You realise that article was a joke, the author was taking the piss.
     
  9. rockong

    rockong Power Member

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    Anybody who is actually seriously interested in creating their own product, give me a shout. In my honest opinion, it's seriously one of the absolute best ways to earn a living online.

    Why? Because you build a business AND a brand...not just concentrating on "how much money can I make every month?"

    It's exponential if you have your own product.
     
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  10. ibmethatswhoib

    ibmethatswhoib Jr. VIP Jr. VIP Premium Member

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  11. Technician

    Technician Junior Member

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    Everything that is good in life starts with getting naked and drunk, I guess. Eh, I'm only half-joking. Sometimes just letting the words flow out leads you down an interesting road that comes out somewhere profitable. Don't know how serious the article is, but an interesting read anyway.
     
  12. Tangee

    Tangee Junior Member

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    Nice article. I do think that if you come up with a really good idea you can make some serious cash. And a hot dog cart is going to allow you to sell if you are in the right place.