Article on Techcrunch: Code: http://techcrunch.com/2013/03/09/how-to-make-a-million-dollars-with-a-hot-dog-cart/ The part about how Perry Belcher started selling his own Info product which netted him $1 Million is about a third of the way down the article. Excerpts: "I got naked and drunk and went into my bathtub. I took a microphone with me and talked for about two hours into the microphone about everything it takes to make a super-successful hot dog cart... I wrote a 5,000-word sales letter and then I just bought the phrase on Google ?I want to start a hot dog cart,? and for every $200 I spent on Google I made $1000 so I kept doing it and upping the buy.? -?Isn?t a 5,000-word sales letter too long? Who on the Internet can read that?? ?The kind of person who will buy your product! I tested this all out. I videotaped a thousand people going through the website to see how they did it and I tested out different variations. You know how much my sales went down when I shortened the letter so you didn?t have to scroll?? -?How much?? ?85%. It turns out the more time people spend reading your letter, the more psychologically invested they are in it, and then the more likely they are to buy. Here?s another big secret: people read the letter from the bottom up.? I'll let you read the rest of the article yourself but there are a few good gems in there.