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How to lose over $300 in a few hours!

Discussion in 'Black Hat SEO' started by loclhero, Jan 23, 2008.

  1. loclhero

    loclhero Supreme Member

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    If I can you can too...HA!
    Okay, remember the method from last week over in the WH section called
    "$600 6 minutes Slipstreaming"
    http://www.blackhatworld.com/blackhat-seo/white-hat-seo/4858-600-6-minutes-slipstreaming.html

    So yesterday I'm checking google trends and see the obviously volcanic movement of Heath Ledger. Now don't get me wrong, I honestly had no intention of making money off of someone dying but I simply wanted to see if the technique worked so I slapped a blogger site together, put some feed in there, some ads etc.

    Then I go over and set up the adwords campaign. Again, just to see how well it would work I set a budget of only 20 bones.

    An hour later I check and see zero money taken from the adwords acct.
    Another hour, same thing.

    Hmmmm....oh well. The afternoon goes by and around 4:30 I check again
    FUCK ME RIGID! 14 or 15 thousand impressions and about 860 clicks with an average cpc of .39. A hefty loss of over $330 bucks in the span of a few hours. And my shitty blog got about $5.00 in earnings....LOL!

    Nice work!!!

    WTF??? Why didn't google shut it down?

    The upshot is that my other earnings yesterday more than covered it but this really blew big time.

    If anyone wants to check out the details it's on my blog. (A digg would be nice if I'm allowed to ask).

    The technique definitely worked but my hastily prepared site along with google fucking me over is what sucked.
     
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  2. gmail05

    gmail05 Newbie

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    Yeah I've had the same problem too. I set a budget of $X a day, but adwords NEVER stops it there and always goes over. I have to watch it like a hawk.
     
  3. ChangeUpTheGame

    ChangeUpTheGame BANNED BANNED

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    Aww, lol, sorry about your loss. It always shocks me that as sophisticated as google is they never manage to keep you under the budget!
     
  4. niche1

    niche1 Jr. VIP Jr. VIP Premium Member

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    Thanks for sharing your results. You had a TON of impressions!

    To analyze it further: is it the subject matter itself (people not really in the buying clicking mood), the adsense ads placement or what?

    What do you think the problem with the whole process was?

    Logically, with those kind of impression stats, one would think that you would have made a lot more. I find the same thing for one of the pure video sites that I made. LOTS of visitors (before Google spit it out) but the CTR was very low!
     
  5. MaximusXXII

    MaximusXXII Newbie

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    300 bucks Ouch bro.

    Like a real estate guru would always say think of it as a seminar. We learn by making mistakes. I appreciate u letting us know how to avoid this one.

    I was under the impression that this particular method was meant to be used for the free blogger site that u said u set up and then submitting your site to free social networking sites like stumbleupon and digg..
     
  6. loclhero

    loclhero Supreme Member

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    I think the biggest problem was simply that I put the whole thing together with absolutely no thought process. What does that mean?

    1 - Adsense was not placed strategically. Since it was one of the newer blogspot templates I used their system to place links and didn't get into the template to place the code.

    2 - Probably most importantly, the ads were not what I'd hoped for. Barely targeted at all towards the site's subject matter.

    3 - The keywords I chose were few and short tail. That obviously raised my cost.

    4 - But the bottom line is that I only thought I had 20 bucks to lose which is why I didn't even try that hard. As I said, it was just an exercise.

    And keep in mind...google never did shut it down or spit it out as you said. When I logged on and saw that the fucker was still alive and rolling. I'm still waiting to hear back from them. This has happened before although it was with yahoo and I got them to refund all the money. We'll see how the "do no harm" people do.
     
  7. loclhero

    loclhero Supreme Member

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    It was actually discussed using social sites as well as ppc. I took the quick route. Yeah....a seminar is about how I have to look at it. Like I said, it's not money that is gonna hurt but who wants to lose it. Especially when I felt confident I was no more than 20 bucks at risk.
     
  8. Nick Flame

    Nick Flame Executive VIP Premium Member

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    well i suggest you to read the PQC ebook, it pretty much explains everything:

    -if the subject of google trend is money maker---->use adwords and send traffic to affiliates
    -if the subject of google trend is NON money maker---->make post, use search engines stumble and digg, and monetize with adsense

    You took a NON money maker subject and chose the wrong way to monetize.
     
  9. justmeron

    justmeron Power Member

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    Hey,
    Rough hit, that's why I've never had the nerve to try arbitridge or this tactic. I could see spending money on adwords with no sales or clicks.
    I believe it can be pulled off, I just don't feel comfortable giveing it a try, also thanks for the tip that the ads need to be moniterd because it didn't get shut down.
    But honestly, don't get mad, I'm not laughing at you but when I read this

    "Hmmmm....oh well. The afternoon goes by and around 4:30 I check again
    FUCK ME RIGID! 14 or 15 thousand impressions and about 860 clicks with an average cpc of .39. A hefty loss of over $330 bucks in the span of a few hours. And my shitty blog got about $5.00 in earnings....LOL!"

    I laughed out loud, that was so funny.
     
  10. Shemmj

    Shemmj Newbie

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    Thanks for the alert.
    Especially as I am on a tight budget. Will have to monitor closely.
     
  11. brand1m

    brand1m Newbie

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    Thats interesting. I wonder if the overage was because the traffic spike was so sharp.

    It still should have cut it off, but it would be interesting to get an explanation from google.

    I run a campaign at about $350 a day and I don't think it has ever gone over. They are always quick to send an email when money is owed though. :)
     
  12. Ruck

    Ruck Guest

    Me thinks you had the content network turned on...is this correct?

    Also you keep saying Adsense...it's Adwords. Dont make this shit confusing
    to read or it's hard to help.

    BTW -- A Little Tip. These techniques work better around events and not people in my experience.

    Content Network does not shutoff or does it start immediately. Reason why you saw hardly anything for awhile is because normally it takes an Editor a few hours to review your ad and shit before releasing it on the content network. By default after setting up a campaign the content network is on and you have to shut it off.

    So please, be specific and tell us WTF happened because your not making
    any sense and neither are most of the replies given. Sounds like DP........kind of.
    Give us the specifics. You dont get an explanation from Google ->It's basic Adwords knowledge.

    PS -- Adwords considers budget over a month no matter what you set your daily budget to. It could have went to $600 before stopping.
     
  13. loclhero

    loclhero Supreme Member

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    EXACTLY. And that, Nick, is the lesson learned. An expensive lesson at that.
    But if I may, what is the PQC ebook?
     
  14. havokb8

    havokb8 Guest

    Word that idea WONT WORK man on ADWORDS anymore, you will have to spend too much per click to ever make a profit
     
  15. sikwidit14

    sikwidit14 Newbie

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    im sorry to hear that :(
     
  16. loclhero

    loclhero Supreme Member

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    Update: Goog refunded everything that was over my $20 limit. Good doggy.
     
  17. donnieo

    donnieo Newbie

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    Did you ask google for the refund, or was this automatically adjusted? I've seen a lot of adjustment credits in my account without asking, but I think this is more related to click fraud than budgeting. In your case, even averaging the budget over several days they obviously way overshot.
     
  18. wozney

    wozney Registered Member

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    that sucks....google will give refund....it goes over your monthly limit
     
  19. loclhero

    loclhero Supreme Member

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    Goog gave credit before I even asked. I bitched about it and they pointed out that they'd already given me the credit. As much as I despise them I have to give credit where credit is due.
     
  20. caretaker2007

    caretaker2007 Power Member

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    Don't you just hate when they do that, make syou want to hate them all that much more.