1. This site uses cookies. By continuing to use this site, you are agreeing to our use of cookies. Learn More.

How to JUDGE competition for keywords?

Discussion in 'Black Hat SEO' started by ThopHayt, Sep 13, 2011.

  1. ThopHayt

    ThopHayt Jr. VIP Jr. VIP Premium Member

    Joined:
    Jul 25, 2011
    Messages:
    5,397
    Likes Received:
    1,644
    There are a lot of threads on how to view competition on keywords or about which tool is best to look it up.... but those of us who've done the footwork know that those numbers lie a lot.

    So here is my question, what are some good methods to judge the level of competition of a keyword based on available data? How do you take all the indicators and make a guess based on them?

    :pirate:
     
  2. ThopHayt

    ThopHayt Jr. VIP Jr. VIP Premium Member

    Joined:
    Jul 25, 2011
    Messages:
    5,397
    Likes Received:
    1,644
    Some of ya got to know enought to talk about this... we can't all be noobies. ;)
     
  3. LBrown

    LBrown Senior Member

    Joined:
    Mar 22, 2011
    Messages:
    1,109
    Likes Received:
    1,827
    Occupation:
    Internet Marketer - Full Timer
    Location:
    The Land of the Brave
    Judgment is something that you gain over time. As a noob all you can do is look at the metrics and make a guess. As you rank for various keywords you will see which metrics are more important and which are less and develop your own system of judging competition.

    Here is what I do. I look at the top ten that are ranking in Google. These are my competition. Here are the metrics I look at roughly in this order:

    links to page
    keyword in title
    on site content and optimization
    links to domain
    age of domain
    PR of page
    pages indexed in domain

    I do all this by using SEO Quake, a plugin you install in your browser. After looking at all this data, I make a judgement about how easy it will be to rank for. I compare that to how profitable I think the niche will be and decide whether it is worthwhile based on all that.
     
    • Thanks Thanks x 2
  4. umairsheikh2002

    umairsheikh2002 BANNED BANNED

    Joined:
    Oct 29, 2009
    Messages:
    419
    Likes Received:
    235
    The first thing you need to know is that there are two different types of competition.

    1. The first one is for PPC, and it basically measured by how much the suggested bid is for the keyword to get a top spot in paid advertising. You could pay 5 cents for a click on the lowest side, or you could pay as much as $30 for a click on the competitive side.

    2. The second one is organic search competition. This is basically how much competition you have when you are trying to rank for your keyword in the regular search results.

    The next thing you need to know is that these two types are not interchangeable. If you are trying to rank your site in organic search results, it does very little good to know that the keyword is highly competitive as a PPC bid. The keyword can be high on PPC and at the same time the sites connected to it maybe very poorly optimized.

    Measuring the keyword competition for organic search is not so well defined as the PPC. I will go over some of the ways people do this.

    1. The number of websites Google's search brings up for the keyword. This is highly inaccurate as measurement.

    2. The number of websites Google's search brings up for the keyword when searched for in quotes. This is somewhat better, and can identify some niches when it is low, but otherwise it is not accurate. You can use it though as a starting point.

    3. Page Rank or average Page Rank of the search result page. This can give an idea if the Page Ranks are low, but it is a very rough estimate.

    4. You can only tell how competitive a keyword really is if you actually try it. However

    I can tell you the factors to consider if you want to get closest to the truth.
    a. How many links the overall URL has including all its sites
    b. How many backlinks the site itself has
    c. How closely the search result URLs match your keyword (main URLs count more than deeper sites)
    d. How closely the search result pages title match your keyword
    e. The number and quality of backlinks to the site and the anchor text of these links.

    A combination of these factors tells what you can expect. Point "a" is why a Wordpress blog can rank high on the search results. It has millions of links. However an exactly matching URL with relatively few links can beat a not so exact URL with considerable more links.
     
    • Thanks Thanks x 2
  5. finerpleasures

    finerpleasures Regular Member

    Joined:
    Feb 17, 2009
    Messages:
    322
    Likes Received:
    97
    get stealth competition analyzer...its in the download section!
     
  6. ThopHayt

    ThopHayt Jr. VIP Jr. VIP Premium Member

    Joined:
    Jul 25, 2011
    Messages:
    5,397
    Likes Received:
    1,644

    This is a VERY good point. There is a lot of variables and much of it is guess work, but it is helpful to hear how others with more experience value them. Thanks :pirate: