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How to invest $4000 into my offline business? Any suggestions?

Discussion in 'Offline Marketing' started by Frostedbutts, Feb 15, 2012.

  1. Frostedbutts

    Frostedbutts Regular Member

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    After following the threads of 7878 and Redhill, I've landed 2 clients so far and I want more!

    Services I offer:
    - Google Places
    - SEO
    - Reputation Management
    - PPC Campaigns
    - Social Media/Networking Management

    After my financial aid refund, my tax return, and some money I have saved - I want to invest this money (roughly $4500) into my Offline Business. I figured BHW would be the best way to get a field of ideas from people who have probably done the same thing!

    I was hoping to work with clients in my area since I enjoy the networking and meeting with them. I considered buying some leads from online companies, but after reading some things online and here on BHW it seems these services aren't exactly what I am looking for.

    So -- how would you invest this money? Have you invested money in your offline SEO business? What gave you the best results for your $$$?
     
  2. meathead1234

    meathead1234 Moderator Staff Member Moderator Premium Member

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    Probably the best investment I made in the last year was an office and in-house staff. I put about $30k aside for that, but with $4.5k you can at least start outsourcing certain work.

    If you're good at sales, hire someone to do all the backend work.

    If you're better at doing the work, but not selling, hire a salesman.
     
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  3. MyCrazyWorld

    MyCrazyWorld Registered Member

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    Routine postcard mailers to a targeted list, and a virtual assistant to help you fulfill all the orders
     
  4. moneysavvy

    moneysavvy Junior Member

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    I have gotten 2 clients using these methods as well, so it is great to hear about other peoples success.

    If I were you, I would invest in things that will help with conversions using the direct mail method. For example, maybe purchase larger envelopes 10x17 or better items for your lumpy mailings...

    Since you have the funds, you should start looking to outsource more work. Outsource the work you don't enjoy doing. Work smart, not hard!

    Most importantly, its good to hear that you want to invest in your business. So many people get money quickly and they lose focus and want to purchase a car or some type of shiny new object... Keep learning and keep growing and you will be successful in no time!

    To your success!
     
  5. BigGnumber1

    BigGnumber1 Registered Member

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    marketing would be a wise investment IMO. radio, billboards,BNI groups, newspapers get in touch with business in your area to create more clients if you do quality work offer a referral program and get clients from clients...this is what i do :)
     
  6. pieking

    pieking Registered Member

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    Well, what are you hoping to achieve with the investment? Do you want to expand your business? If so, then start doing some research in hiring/managing employees and invest in finding the right guy (or gal) for the job.

    Do you just want more clients? Then do some research in ideal marketing strategies (direct-mailings, PPC, etc.) and throw some of your money that way.

    I think it would be rewarding, and a great early investment, to renovate wherever it is you call your office. Get that place looking more like an office that you could see yourself sitting in for hours a day. Whether that means artwork/decoration, a television, new desk, new computer, all new top of the line office supplies, you name it.. its YOUR workplace.
     
  7. BeatTheStreet

    BeatTheStreet Newbie

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    If the main point is money: Analyse your current business situation. What part of your business is bringing you the most income - focus on it.

    If the main point is lifestyle: Hire people to do what you hate most in your work.
     
  8. albaniax

    albaniax Elite Member

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    Pay housewife workers to sent the envelopes for you.

    Teach them either how to find clients or better prepare yourself a couple of clients, where they should send the enevlopes to.
     
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  9. Frostedbutts

    Frostedbutts Regular Member

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    This is what I was thinking, although I am not getting the desired response rate from my mailings.

    I did $100 of free adwords on Monday, and so far have gotten 48 clicks for $60~ with no conversions.


    For those asking: the main goal here is just more clients. Obviously more money is the end result in that, but I'd like to be around 5 clients by the end of March.
     
    Last edited: Feb 16, 2012
  10. wwstewart

    wwstewart Newbie

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    You definitely want to start outsourcing some of your work...but not too much. You don't want to run off and hire someone outright for sure...that's just more overhead and less profit.

    Perhaps some marketing would be a good thing...
     
  11. johnnod

    johnnod Newbie

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    I'd invest the money back into attracting new clients. $4k in terms of online marketing/PPC probably won't go far. I'd suggest emailing/contacting new clients, spend the money on newsletters/letters/emails/calls etc
     
  12. flaw3d

    flaw3d Regular Member

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    $4.5k <-- This could work easily however it has to be managed wisely.

    Ideas off the top of my head.

    1.) Create a site and rank for local keywords. Like "City name seo" or "city name marketing" etc.

    2.) Make friends with print shops/printers. These guys are in the same biz as you but just do a different thing. Get them to throw business your way.

    3.) Find a few easy niches to target offline. Build websites out and rank them. Then you can 2 things

    A.) Rent them out.
    B.) Use them as proof when trying to attract clients in those fields.
     
  13. theag

    theag Junior Member

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    just 2 words: marketing and automation. there are a lot of possibilities to use this money to grow your business! send out more letters, send out nicer looking letters, let people create letters for you, let them research for you, let them follow up for you, etc etc etc
     
  14. ilovemedia

    ilovemedia Newbie

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    I think there are a few things you can do. Firstly I like the idea of working on a room or wherever your office is. Keep in mind that anything you buy for a designated office you can claim as a tax write off come next tax time. So if you need a file cabinet, computer, chair, etc., I would jump on that now. That aside, do you have any business cards made up yet? If not I would invest in that. Some small places will let you leave some cards with them or will "trade" cards with you if that business feels you both could benefit from the same kind of people without being a threat to each other. Happy clients will also be more than happy to give a friend in need a card of yours as well. But market, market, market; get your name out there. Spend some money on ads, postings, websites, and letters. How are you with graphic design and things like Photoshop? If you're not good with those things you might opt to hire someone to design a logo and draw up some visually appealing ads for you. Good luck and I hope things go well for you!